Junior Brand Manager - International Brands

Job Purpose

Acts as a brand ambassador of the brand, keep up to date about the brand movement in terms of volume and brand identity pack types

Duties And Responsibilities

• Coordinates with cross-functional project stakeholders by ensuring alignment on priorities and plans.

• Assists in the management of product categories, including product portfolio, pricing, and profitability.
• Use market research and end-user surveys to identify appropriate actions and offer new products.
• Maintains an efficient marketing budget for allocation and spending.
• Regularly analyzes outcomes produced by specific brands or product categories.
• Develops sales promotions and product communication in collaboration with the marketing and sales teams.
• Aligns with agencies on digital initiatives in an effective and proactive manner; assesses and offers comments on ideas in comparison to the brand.
• Inspires agencies to develop brand and company communication and activities that meet objectives and appeal to customers.
• Ensures that agencies are compensated, and that purchase requests and purchase orders are submitted on schedule.
• Analyzes market conditions and assesses new brand challenges by identifying and suggesting potential portfolio optimizations.
• Assists the brand manager in the development of new products and line expansions.
• Assists in driving competitive advantage inspired by the consumer’s needs.
• Collaborates with the trade marketing team on all marketing campaigns and promotions to create product exposure activities,
• Weekly reports to the brand manager on all innovation efforts linked to new brand or new line expansion.
• Works with the design team on a regular basis, informing them on new labels, updating legal wording on current labels, and developing new pack crowns.
• Assists and supervises all forms of qualitative and quantitative research, creates cutting-edge analytics, offers business insights, and defines the market's competitive dynamics and boundaries.
• Leads all digital and social media brand communications, develops best practices, implements processes, and develops the brand's social media and digital strategy.
• Creates and leads comprehensive project plans, as well as manages deliverables, deadlines, roles, and responsibilities across all functions.

#addjob