As an E-Commerce Executive, you play a key role in online content management, exploring online marketing opportunities, and overseeing the SEO of the company’s website and web traffic. Additionally, the role involves contributing to the day-to-day operations of the department, along with associated tasks and duties.
Key Job Responsibilities:
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Collaborate with the Director of Marketing & Communications / Marketing & Communications Manager to develop and enhance traffic through direct and indirect online channels, aiming to boost overall property revenue and key financial and customer metrics.
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Evaluate the performance of the branded website, offering suggestions to promote and enhance the hotel's online presence, with the goal of increasing bookings and ensuring website currency.
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Monitor, implement, and execute the property's active presence on all social media tools to maximize online exposure.
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Develop e-newsletters and other online advertising mediums related to the property, including its presence on partners' e-newsletters.
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Ensure accurate and brand-compliant content (photography & descriptions) for the property on all online channels.
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Conduct regular quality assurance audits on the hotel's descriptive content and images, ensuring consistency across all channels and alignment with the brand website.
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Load and update content (photography & descriptions) for the property on all online channels in consultation with the Director of Marketing & Communications.
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Monitor and assess the property's reviews on online portals, ensuring official hotel feedback is provided as needed.
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Assist in identifying and evaluating new marketing opportunities to increase direct internet traffic and drive online production.
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Assist in evaluating the online presence and rate position of immediate competitors.
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Collaborate with the Director of Marketing & Communications in monitoring and implementing the full-year Online Marketing and advertising plan.
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Operate in a safe and environmentally friendly manner to safeguard the health and safety of colleagues, as well as contribute to environmental conservation.
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Adhere to the company’s environmental, health, and safety procedures and policies.