E- Commerce Lead Generation Executive

Job Summary

The Lead Generation Executive will be responsible for identifying, researching, and qualifying potential clients for the agency’s e-commerce services. The role focuses on lead sourcing, initial outreach, follow-ups, and appointment setting for the sales team. This position does not involve final sales closure.

Key Responsibilities

• Identify and generate qualified B2B leads for e-commerce and digital marketing services
• Research potential clients such as D2C brands, online sellers, SMEs, and startups
• Execute lead generation activities through:
• LinkedIn outreach
• Cold emailing
• Cold calling
• Online research and databases
• Understand client requirements and qualify leads based on relevance and readiness
• Schedule meetings and demos for the sales/business development team
• Maintain accurate and up-to-date lead data in CRM systems
• Follow up with prospects to nurture interest and engagement
• Track daily activities and meet monthly lead generation targets
• Prepare regular reports on lead performance and conversion metrics

Required Skills & Qualifications

• Proven experience in lead generation or inside sales (B2B)
• Basic understanding of e-commerce platforms and digital marketing services
• Strong verbal and written communication skills
• Ability to research, analyze, and qualify prospects
• Experience working with CRM tools.
• Self-motivated, organized, and target-driven

Preferred Qualifications

• Experience working in an e-commerce or digital marketing agency
• Familiarity with LinkedIn Sales Navigator and email automation tools
• Experience generating domestic leads

Experience

• 1–3 years of experience in lead generation, inside sales, or business support roles
• Freshers with strong communication skills and agency exposure may also apply

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person