E-Commerce Manager

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments and is also active in the manufacture and sale of jewellery, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nano electronic and Bluetooth technologies essential to watchmaking and other industries.

We are looking for "E-Commerce Manager” for our SWATCH brand.

Responsibilities:

• Take ownership of Corporate Website by setting & executing local E-Commerce strategy against defined sales targets aligned with global E-commerce strategy & objectives.
• Working closely with our third-party business partner, monitor all online sales, stock management, logistics and customer service processes in coordination with our third-party solution provider.
• Enable high service standards to maximize customer experience.
• Design and implement ecommerce sales & marketing plan in coordination with Swatch HQ and the local marketing team.
• Oversee, manage and ensure constant updates & improvements of on-site merchandise taking into account frequent new collection launches, local stock availability, pricing changes and sell-out performance.
• Initiate & drive actions based on website analytics & sales performance data and produce actionable KPI reporting.
• Develop & monitor local E-commerce activations for key sales events and ensure local adaptation of global activations. (e.g. Mother’s Day, Valentines, etc.)
• Ensure stock availability by working closely with sales planning.
• Work collaboratively with the entire ecommerce team in Switzerland.
• Input and shipment flow of all orders with warehouse in an overseeing capacity. Further developing and improving logistic processes based on E-commerce customer requirements in close collaboration with local logistics & HQ (packaging, shipment services, etc.)
• Monitor & drive E-commerce activities to maximize new customer acquisition efforts, strengthen overall retention rates, increase operating efficiencies, and favourably impact customer's lifetime value by providing input on all aspects of internet advertising, content site management, online communication, and promotional activities for all business ventures.
• Support new customer acquisition and reorder internet performance objectives by aggressively testing new offers and products online.
• Identify & escalate bottlenecks in online customer journey, share ideas on website improvements & backend processes with HQ. (logistics/payments)
• Drive and support new initiatives defined on working towards Omni-channel experience and possible marketplace.

Qualifications:

• Ability to employ tactics and strategies to drive E-commerce revenue through website optimization, email marketing. Prior e-retail marketing experience is required.
• Min. 5 years of online sales, marketing and merchandising experience preferred.
• Bachelor’s degree in business, management, marketing or communications.
• Experience in developing, implementing and measuring E-commerce marketing strategies.
• Broad understanding of E-commerce technologies and platforms.
• Knowledge of E-commerce tools and systems. (e.g. Google Analytics, Emarsys, SalesForce/ Commerce/Service/Marketing Cloud, Calleo, Iyzico Payment Platform)
• Solid understanding of metrics tracking and analysis; analytical, data-driven mindset
• Leadership skills.
• Ability to work in a fast-paced, performance driven environment.
• Team spirited, business-oriented, creative, down-to-earth communicator.
• Passionate and positive mindset.
• Self-motivated, efficient, with effective organizational skills with the ability to handle multiple projects.
• Fluency in English required.
• Excellent communications skills.
• Strong planning and time management skills.
• SAP knowledge is a plus.