E-Commerce & Marketing Manager

Job Title: E-Commerce & Marketing Manager
Location: Remote
Working Hours: UK Business Hours (Fully Remote)
Job Type: Full-Time

Job Purpose

We are seeking an experienced E-Commerce & Marketing Manager to lead the digital growth of a fast-scaling premium/luxury fashion start-up. This role requires someone who can take full ownership of online sales, digital marketing performance, and long-term strategy. You must be highly hands-on, data-driven, and confident managing all aspects of e-commerce and digital marketing without relying on external agencies.

Key Responsibilities

• Lead, manage, and scale the company’s e-commerce operations to drive revenue and conversion growth.
• Oversee all digital performance marketing activities, including Meta and Google ad campaigns, ensuring efficient spend and strong ROI.
• Develop and execute digital marketing strategies across paid, owned, and earned channels.
• Optimise website performance, user journey, merchandising, and CRO to increase sales.
• Manage product listings, content, imagery, and online brand presentation ensuring alignment with luxury brand standards.
• Utilise AI tools and automation to streamline workflows, enhance customer experience, and improve marketing performance.
• Analyse data and performance metrics to drive decision-making and ongoing optimisation.
• Collaborate with founders on long-term digital strategy and support overall business scaling initiatives.
• Stay updated with industry trends, competitive landscape, and emerging technologies within fashion e-commerce.

Skills & Experience Required

• Proven experience as a E-Commerce Manager or E-Commerce Lead within premium or luxury fashion.
• Demonstrable success scaling an e-commerce start-up or playing a key role in early-stage digital growth.
• Strong hands-on expertise in Meta Ads and Google Ads, including campaign planning, execution, and optimisation.
• Solid understanding of AI tools and their practical implementation in marketing and e-commerce operations.
• Deep knowledge of e-commerce platforms.
• Strong grasp of CRO, SEO, online merchandising, and customer lifecycle strategies.
• Highly analytical with excellent problem-solving and data interpretation skills.
• Ability to work independently, take ownership, and thrive in a fast-paced start-up environment.

Job Type: Full-time

Pay: Up to ₹150,000.00 per month

Application Question(s):

• Do you have experience working in premium or luxury fashion? (Yes/No)
• Have you previously scaled an e-commerce start-up or contributed significantly to early growth? (Yes/No)
• Do you have hands-on experience with Meta and Google ad campaigns? (Yes/No)
• Please list the E-commerce platforms have you managed in the past.

Work Location: Remote