E-commerce Marketing Manager

Growth Marketing Manager

Wooltari is seeking a senior-level e-commerce Marketing Manager to lead the growth and expansion of our K-Food e-commerce business across the U.S. This role will own Wooltari’s digital growth strategy, Shopify-based D2C operations, performance marketing, and marketing team leadership — driving scalable revenue growth across a complex catalog of 1,000+ SKUs.

We are looking for a highly hands-on e-commerce leader with deep experience managing large-scale online storefront operations, performance marketing, merchandising, and customer acquisition in a fast-paced consumer business environment.

[KEY RESPONSIBILITIES]

E-commerce growth & platform management

• Lead and optimize Wooltari’s Shopify-based D2C e-commerce business
• Manage and improve the online customer experience across a high-volume catalog of 1,000+ SKUs
• Oversee product merchandising, collection strategy, promotions, and on-site conversion optimization
• Drive revenue growth through platform-focused e-commerce strategy — not Amazon marketplace management
• Analyze customer behavior, sales trends, and site performance to improve conversion and retention

Performance marketing & customer acquisition

• Lead paid media strategy across Meta, Google, TikTok, and other digital channels
• Manage ROAS, CAC, retention, and other core marketing KPIs through data-driven decision making
• Develop and execute acquisition, remarketing, and lifecycle marketing campaigns
• Optimize marketing spend allocation and campaign performance across channels
• Prepare growth forecasts, campaign reporting, and executive performance updates

Content & brand growth

• Lead channel-specific content strategy and campaign execution
• Oversee social media, influencer, and viral marketing initiatives
• Ensure alignment between brand positioning, promotional strategy, and customer engagement
• Partner with creative and cross-functional teams to execute seasonal campaigns and launches

Team & cross-functional leadership

• Lead and manage the marketing team’s daily operations and performance
• Establish marketing priorities, workflows, and KPI accountability across the team
• Partner cross-functionally with operations, purchasing, merchandising, logistics, customer experience, and Korea office teams
• Support scalable operational processes for rapid e-commerce growth

[QUALIFICATIONS]

• 5–7+ years of experience in e-commerce marketing, growth marketing, or digital commerce leadership
• Strong hands-on experience managing Shopify-based e-commerce operations
• Experience operating large online product catalogs with 1,000+ SKUs
• Proven track record driving revenue growth through D2C e-commerce strategy and performance marketing
• Strong understanding of online merchandising, conversion optimization, and customer acquisition
• Advanced analytical and data-driven decision-making skills
• Strong leadership, communication, and organizational skills
• Bilingual Korean/English required
• Authorized to work in the U.S.

[PREFERRED QUALIFICATIONS]

• Experience with Weee!, TikTok Shop, or other high-growth e-commerce platforms
• Experience in food, grocery, meal kit, or consumer goods industries
• Familiarity with retention marketing, CRM, and customer lifecycle strategy
• Experience managing fast-moving promotional calendars and large SKU environments
• Ability to thrive in a fast-paced, rapidly changing growth environment

Compensation & Benefits

· Base Salary: $85,000 – $95,000

· Performance-Based Incentives

· Health, Dental, & Vision Insurance

· PTO & Paid Sick Leave

· Employee Discount on Wooltari Products

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Language:

• Korean (Required)

Ability to Commute:

• Carson, CA 90745 (Required)

Work Location: In person