E-commerce Sales Specialist

Company Overview
Better Life Technology, LLC is a leading innovator and manufacturer of roll-out vinyl solutions designed to protect and enhance surfaces across residential, commercial, marine, transit, and green house environments. Our high-quality, durable vinyl products include flooring, marine surfaces, and customizable print media that combine functionality with creative design.

Overview
We are seeking a motivated eCommerce Sales Specialist manages day-to-day product initiatives online for warehouse clubs, big box, and direct-to-consumer stores. This position creates and maintains our product assortment on our B2B and B2C portals. Responsible for driving sales and conversion of our products by ensuring our product listings are up-to-date, stock is adjusted as needed, and constantly improving product information, images and videos for our online presence. You will coordinate with Key Accounts Business Manager and the Marketing Manager to create successful product launch campaigns for Better Life Technology products. This position will assist with advertising on the big box sites to drive traffic to G-Floor product for online purchases.

Primary Responsibilities:

Improve and continuously monitor online sales on direct-to-consumer sites

• Own and manage the day-to-day operation of Warehouse club product uploads, Big Box Websites and other direct to consumer marketplaces, as well as RangeMe, and other B2B portals.
• Identify and evaluate marketing strategies which drive traffic to BLT products. Determine promotional effectiveness and report metrics.
• Request images and videos from Marketing and upload them to big-box websites, marketplaces and B2B websites.
• Maintain detailed understanding of the requirements and the mechanics of all product entry portals, processes and systems.

Product descriptions (utilizing SEO best practices), image assets and telling the product story with features and benefits are the most important aspects of selling our products online

• Utilize optimization marketing tools (like SEM Rush, Google, and retail site advertising analytic tools) to drive traffic from search engines to club stores, big box websites and retail in-store to purchase branded products.
• Effectively write original, web optimized product descriptions. Update and manage product listings on multiple selling platforms.
• Utilize keywords and format for search engine optimization staying within each platform’s guidelines.
• Create, maintain and communicate weekly, monthly and annual performance metrics and make recommendations based on trending activities.
• Respond to customer reviews on G-Floor, Amazon, BazaarVoice and other direct to consumer marketplaces. Assist our community and help resolve inquiries empathetically, accurately and timely. Must become a product knowledge expert.
• Based on customer review data, take corrective action to improve product descriptions as needed.

Other duties as assigned

Product descriptions (utilizing SEO best practices), image assets and telling the product story with features and benefits are the most important aspects of selling our products online

• Utilize optimization marketing tools (like SEM Rush, Google, and retail site advertising analytic tools) to drive traffic from search engines to club stores, big box websites and retail in-store to purchase branded products.
• Effectively write original, web optimized product descriptions. Update and manage product listings on multiple selling platforms.
• Utilize keywords and format for search engine optimization staying within each platform’s guidelines.
• Create, maintain and communicate weekly, monthly and annual performance metrics and make recommendations based on trending activities.
• Respond to customer reviews on G-Floor, Amazon, BazaarVoice and other direct to consumer marketplaces. Assist our community and help resolve inquiries empathetically, accurately and timely. Must become a product knowledge expert.
• Based on customer review data, take corrective action to improve product descriptions as needed.

Education and Experience Required:

• A bachelor’s degree plus one or more years of e-commerce marketing or merchandising experience OR three years professional experience in e-commerce.
• Substantial experience entering data in a variety of systems and vendor self-service portals. Adding new products to sites quickly, accurately and completely.
• Experience owning day-to-day implementation required to improve product listings, search results, increase conversion rate, and product merchandising across the web.
• Self-starter who proactively identifies and addresses changing eCommerce requirements.
• Superior communication and writing skills - ability to speak and write clearly and accurately in English with a demonstrated proficiency in typing and grammar.
• Enthusiastic, friendly and energetic with a genuine desire to provide outstanding service.
• Collaborative approach every day, and will enlist the support of sales, marketing, the plant, customer service and management, as needed.
• Ability to interact within all levels of the BLT organization as well as outside vendors.
• Experience with Home Depot Supplier Hub, Walmart/Sam’s Club Supplier One, Lowe’s Link, Syndigo, JungleScout and Shopify are a plus.

Distinguishing Characteristics:

• Proficient in MS Office, particularly Outlook and Excel
• Highly motivated and self-directed worker
• Must be detail-oriented and have the ability to prioritize multiple tasks proactively and effectively
• Sales / Merchandising
• Customer Service
• Problem Solving
• Strong analytical skills
• Attention to Detail
• Organization
• Product Knowledge
• Dependable
• Deadline Driven
• Excellent Time Management
• Team Player
• Written and Verbal Communication
• Interpersonal Skills

Pay: $19.23 - $26.44 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person