E-commerce Specialist

Are you passionate about chocolate? Do you care about Fair Trade and quality goods? At Chuao Chocolatier, we center everything we do around people, community, sharing joy, and creating an engaging and meaningful place to work.

Our purpose is to share joy with the world through deliciously engaging chocolates. We believe this kind of joy comes from a commitment to thoughtfully sourced ingredients, innovative flavors & textures, and promoting joyful intentions from within ourselves and into our communities.

Position Summary

We’re seeking a knowledgeable and friendly e-commerce Specialist for our Carlsbad, California headquarters who will help expand our e-commerce. This role will drive online sales and marketing by optimizing and resolving day-to-day issues, creating content, launching campaigns, and testing site functionality to ensure an ideal user experience. This role supports multiple projects and initiatives, such as e-commerce, marketing automation, digital campaigns, and/or digital product development.

To be successful in this position, you should have a passion for customer experience, strong interest in digital sales channels, overall tech-savviness, a curiosity to learn, and a desire to stay up-to-date on industry trends.

Our culture empowers us to share our joy with others, support Fair Trade and mindful sourcing, while also supporting each other. Chuao Chocolatier actively supports work-life balance and a nurturing work environment.

Responsibilities:

• Maintain our product catalog on Shopify Plus including new product creation, pricing/SKU/metafield accuracy, tagging, inventory management and API connectivity
• Leverage e-commerce best practices and analytics to identify challenges and opportunities to improve conversion rates, product page views, bounce rates, up-sell opportunities, add to cart rates, and organic SEO rankings
• Implement product launches, promotions, and other marketing programs throughout the website and Amazon while maintaining Chuao brand consistency across platforms
• Assist in ideation and execution of omnichannel digital marketing strategies to grow DTC base and increase AOV for existing customers across Google, Facebook, Instagram, YouTube, Pinterest, Amazon, and email & SMS marketing
• Introduce user-friendly enhancements, tools, and apps that help improve web user experience
• Communicate and engage with our customers via email, phone, chat or social media channels to address shipping issues or consumer questions
• Building landing pages optimized for conversion for campaigns, product launches, and retailer awareness

Required Skills:

• Bachelor's Degree in business, marketing, computer science or in a related field/industry equivalent experience
• Minimum 2-year experience managing an e-commerce website on Shopify or a similar e-commerce platform. Previous CPG experience is a plus
• Understanding of UX/UI, SEO, Google Analytics, Consumer Behavior, Web Accessibility, Pixel and Tag Managers/Coding
• Problem solving and creativity to achieve immediate results
• Demonstrates initiative and a sense of urgency that aligns with the evolving pace of e-commerce businesses
• Proficient in Microsoft office programs, including Excel (VLOOKUP, Pivot Tables, data analytics), and generally all-around tech-savvy
• A real passion for chocolate, respect for others, and curiosity to educate oneself and others on our culture of joy through chocolate

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Carlsbad, CA 92011 (Required)

Work Location: In person