E-commerce Specialist

Job Overview
We are seeking a detail-oriented and innovative E-Commerce Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing our online sales channels, ensuring a seamless shopping experience for our customers. This role requires a blend of analytical skills, creativity, and technical expertise to drive traffic, enhance conversion rates, and maximize revenue through various digital marketing strategies.

Responsibilities

• Develop and implement effective e-commerce strategies to increase online sales and improve customer engagement.
• Utilize SEO tools to optimize website content and improve search engine rankings.
• Conduct keyword research and implement conversion optimization techniques to enhance user experience.
• Manage social media marketing campaigns across platforms, including Facebook Advertising, to drive traffic to the e-commerce site.
• Create compelling content for product descriptions, blog posts, and marketing materials that align with brand voice.
• Analyze website performance using Google Analytics and other analytics tools to identify areas for improvement.
• Maintain the e-commerce platform using Software ensuring product listings are accurate and up-to-date.
• Execute email marketing campaigns and manage marketing automation processes for targeted outreach.
• Oversee SEM initiatives including Google Ads and Google AdWords campaigns to maximize ROI.

Skills

• Proficiency in SEO tools and techniques for effective search engine optimization.
• Strong understanding of conversion optimization principles and user experience design.
• Experience with social media marketing strategies, particularly in Facebook Advertising.
• Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
• Knowledge of WordPress for website management and content updates.
• Proficient in Google Ads, Google Analytics, SEM, and performance marketing strategies.
• Basic understanding of HTML, CSS, JavaScript, and SQL for technical tasks related to e-commerce platforms.
• Excellent content creation skills including copywriting for various digital formats.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in B2B marketing is a plus along with familiarity with content management systems. Join us as we continue to grow our online presence and enhance our customer experience through innovative e-commerce solutions. If you are passionate about digital marketing and eager to make an impact in the e-commerce space, we encourage you to apply.

Job Type: Part-time

Pay: $22.17 - $26.70 per hour

Expected hours: 15 – 30 per week

Work Location: Hybrid remote in Short Hills, NJ 07078