E-Commerce Specialist

The Ecommerce Specialist is responsible for managing and optimizing the online product assortment across the Extreme Sports e-commerce platform. The role ensures that products are accurately listed, visually appealing, properly categorized, and effectively promoted to maximize sales, customer engagement, and conversion rates.

Key Responsibilities

Product Content Management

• Create, update, and maintain product listings on the website.
• Ensure all products have accurate descriptions, specifications, pricing, and attributes.
• Upload and manage product images, videos, and digital assets.
• Maintain product categorization and navigation structure for optimal customer experience.

Website Merchandising

• Manage homepage banners, category pages, landing pages, and promotional content.
• Plan and execute seasonal campaigns, product launches, and promotional activities.
• Ensure best-selling and priority products receive optimal visibility.
• Monitor product availability and coordinate with inventory teams to prevent out-of-stock issues.

Performance & Analytics

• Track key e-commerce KPIs including:
• o Sales performance
• o Conversion rate
• o Average Order Value (AOV)
• o Traffic and customer engagement
• o Product page performance
• Analyze customer behavior and recommend improvements to increase conversions.
• Prepare regular reports on category and website performance.

SEO & Product Discoverability

• Optimize product titles, descriptions, and metadata for search engines.
• Improve product discoverability through effective keyword usage and merchandising practices.
• Monitor website search performance and recommend enhancements.

Marketplace & Digital Channels

• Support product listing and content management across marketplace platforms.
• Ensure consistency of product information across all sales channels.
• Coordinate online promotions and campaigns with marketing teams.

Inventory & Pricing Management

• Monitor stock levels and coordinate replenishment with purchasing teams.
• Ensure pricing accuracy across all online channels.
• Implement promotional pricing and special offers as directed.

Cross-Functional Collaboration

• Work closely with Buying, Marketing, Operations, and Customer Service teams.
• Coordinate product launches and campaign execution.
• Assist in improving overall customer experience and online sales performance.

Work Location: In person