E-commerce Web Merchandiser

JOB PURPOSE:

The E-Commerce Web Merchandiser is responsible for overseeing merchandising, animation, product release scheduling, and implementing brand marketing plans in alignment with the strategies and objectives for online stores

RESPONSIBILITIES:

-Ensure the online store is consistently updated with the latest releases, campaigns, and promotions, aligning with the strategies of the physical stores.

- Consistently enhance website navigation and user experience, considering the current product assortment, seasonality, and themes.

- Create and publish compelling content related to scheduled themes and campaigns by collaborating with the marketing, product, and e-commerce teams.

- Initiate and distribute newsletters to support the merchandising plans of the online store, collaborating closely with relevant stakeholders.

- Collaborate with the marketing team to plan upcoming campaigns and shape the visual aesthetics of the online store in accordance with the campaign strategies.

- Track KPIs and assess daily website performance to optimize merchandising, enhance conversion rates, and increase average order value to meet established targets.

- Remain informed of the latest regional and international trends in lifestyle websites, online omni-channel shopping, and the brand's product release schedules.

- Monitor search results and optimize them by creating sorting rules.

- Collaborate closely with the content team to propose and enhance product page content, aiming to improve the website's customer experience and boost SEO effectiveness.

- Develop and circulate weekly KPI reports, sales analyses, and conduct monthly competitive assessments.

QAULIFICATIONS :

- Fluency in English.

-Proficiency in MS Office

-Bachelor’s degree in Business Administration, or Marketing, or a related field

-Two to four years of experience in Retail, or E-Commerce, or a similar role