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Earned Media Account Manager

Riyadh, Saudi Arabia

Description

ABOUT 54GROUP:

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.

ROLE OVERVIEW:

KEY ROLES AND RESPONSIBILITIES:

Client Leadership & Account Management

Serve as a key point of contact for Arabic-speaking clients and stakeholders.
Build trusted relationships with client teams, ensuring strategic alignment and delivery excellence.
Collaborate with internal teams (e.g. Partnerships, Content, Events).

Internal Communications (NEOM Fan Club & Shura Links)

Plan and deliver monthly campaigns (newsletters, competitions, spotlight stories).
Maintain a content calendar tied to F1 Academy, esports, and STEM events.
Write internal messages for leadership, townhalls, and employee platforms.
Coordinate staff involvement in activations (e.g. McLaren garage tours, Q&As).
Track engagement metrics like open rates and sign-ups.

External Communications (NEOM x McLaren, Golf Saudi, AGF)

Develop and execute PR strategies aligned with race schedules, STEM launches, and innovation events.
Draft and distribute press releases, media alerts, and executive talking points.
Maintain relationships with Arabic and international media across sports, tech, and sustainability.
Secure media coverage and manage accreditation for race weekends and activations.
Support content capture days and script development for talent appearances and video content.

Narrative & Messaging Development

Own and adapt messaging frameworks for different audiences (F1 Academy, esports, STEM, investors).
Draft thought leadership content, panel blurbs, and moderator guides for major events (LEAP, FII, Web Summit).
Collaborate with client teams to ensure consistent and impactful storytelling.

Reporting & Insights

Monitor media coverage, share of voice, and social media impressions.
Compile regular reports on PR reach, content performance, and internal engagement.

Use tools like Meltwater or Cision to track and analyse campaign impact.

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

Experience

3–5 years in PR, communications, or media relations, ideally within sports, entertainment, or innovation sectors.
Proven experience managing bilingual campaigns and working with Arabic media.

Skills & Attributes

Native-level Arabic and fluent English communication skills (written and verbal).
Strong editorial copywriting and storytelling abilities.
Strategic mindset with creative problem-solving skills.
Excellent organisational and project management capabilities.
Confident working across multiple accounts and deadlines.

Technical Proficiency

Familiarity with PR tools (e.g. Meltwater, Cision).

Understanding of digital and social media trends.

SALARY AND BENEFITS:

Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
33 days annual leave (+ public holidays), pro-rated
Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00

About We Are 54

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

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