Ecommerce B2C Manager, Allen Solly

Job Purpose

Job Purpose Description

Key Result Areas

Top-Line Growth (Revenue)

Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
Create and execute brand building opportunities with partners; manage brand stores on each partner portal

CRM

Drive CRM /visibility / coupon driven activations across B2C to maximize secondary sales.

Performance Marketing/SEO

Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations

Building of super-app and the new functionalities

With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website

Marketing – Driving traffic to the website

For smoother functioning the same person should handle all mediums of bringing traffic

Cataloguing/Content

To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT – A/B/C Catalogue

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