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KEY RESPONSIBILITIES
A. E-Commerce B2C of UKQB
B. UAE B2B Ecommerce Business
FUNCTIONAL AREAS:
A. E-Commerce B2C of UKQB
· Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
· Develop and implement ecommerce strategy in order to improve website performance
· Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
· Plan
· Re-Platforming website to new CMS, making website mobile capable
· Research market in order to discover new trends and technologies in order to improve website performance
· Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis.
· Creating promotional offers and checking to see that these are uploaded precisely.
· Ensuring all promotion start and end as per planned.
· Oversee digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media with digital marketing team.
· Collaborate with marketing on content calendars to ensure relevant products are being pushed.
· Develop content calendar and oversee website uploads and landing pages development
· Working towards to achieve assigned sales Target.
· Create and present regular performance reports.
· Developing timescales and schedules
B. UAE B2B Ecommerce Business
· Manage and optimize product listings on various online marketplaces.
· Develop and implement strategies to increase sales and profitability on all marketplaces.
· Liaise with internal departments (such as marketing and sales) to ensure product listings are attractive and competitive.
· Monitor and analyze marketplace metrics to identify trends and sales opportunities.
· Collaborate with marketing teams to develop promotional strategies tailored to the eCommerce marketplace.
· Coordinate with customer service teams to ensure excellent customer experiences specific to the eCommerce environment.
· Manage relationships with marketplace vendors and negotiate contracts and terms, focusing on eCommerce-specific vendor management.
· Stay up-to-date with industry trends and competitor activities within the eCommerce landscape.
· Ensure compliance with marketplace policies and regulations, especially in the eCommerce context.
· Forecast and track sales trends and profits within the eCommerce channels.
· Develop and manage marketplace budgets and goals, with a deep understanding of eCommerce budgeting.
· Provide regular reports on marketplace performance to senior management, highlighting eCommerce-specific metrics.
· Coordinate with inventory teams to ensure adequate product supply for eCommerce platforms.
· Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector.
· Manage any escalations related to marketplace operations, focusing on effective eCommerce issue resolution.
· Marketplace, strategy, management, forecasts and results. These include short and long term objectives, customer metrics and overall performance. Develop reports and reporting formats.
· Oversee the day-to-day marketplace E-commerce operations, customer service, updates, post listings, promotions, merchandising, maintenance and performance.
· Oversee day to day order processing of Marketplaces.
· Ensure that daily site monitoring is conducted; correcting product descriptions, product placement, new item posting, out of stock item removal.
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