Ecommerce Manager

Job Summary
We are seeking a dynamic and results-oriented E-Commerce Manager to lead our online sales initiatives and enhance our digital presence. The ideal candidate will possess a strong understanding of e-commerce strategies, digital marketing, and analytics to drive traffic, optimize conversions, and increase overall revenue. This role requires a blend of creativity and analytical skills, as well as proficiency in various digital tools and platforms.

Duties

• Develop and implement comprehensive e-commerce strategies to achieve sales targets and enhance customer experience.
• Utilize SEO tools and techniques to improve website visibility and organic search rankings.
• Optimize conversion rates through A/B testing, user experience enhancements, and performance marketing strategies.
• Manage social media marketing campaigns across platforms including Facebook Advertising to drive traffic to the e-commerce site.
• Create engaging content for product listings, blogs, and email marketing campaigns that align with brand voice.
• Oversee the management of the website using WordPress, ensuring it is user-friendly and up-to-date.
• Analyze website performance using Google Analytics to identify trends, track KPIs, and inform decision-making.
• Collaborate with graphic designers to create visually appealing assets using Adobe Creative Suite and Adobe Photoshop.
• Conduct keyword research to inform content creation and SEO strategies.
• Implement marketing automation tools for efficient campaign management and customer engagement.
• Manage paid advertising campaigns through Google Ads and SEM strategies to maximize ROI.

Qualifications

• Proven experience in e-commerce management or digital marketing roles with a strong portfolio of successful projects.
• Proficiency in SEO practices, conversion optimization techniques, and performance marketing strategies.
• Familiarity with social media management tools and email marketing platforms.
• Strong skills in HTML, CSS, JavaScript, SQL, and content management systems (CMS).
• Experience with Google AdWords, Google Analytics, Adobe Creative Suite, and graphic design principles.
• Excellent copywriting skills with the ability to create compelling content that drives engagement.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Knowledge of B2B marketing principles is a plus.
• A proactive approach to problem-solving with strong attention to detail. Join our team as an E-Commerce Manager where you will play a crucial role in shaping our online presence while driving growth through innovative digital strategies.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Ability to Commute:

• Louisville, KY 40211 (Required)

Ability to Relocate:

• Louisville, KY 40211: Relocate before starting work (Required)

Work Location: In person