Ecommerce Marketing Specialist (Solar & Clean Energy Products)

Job Title: Ecommerce Marketing Specialist (Solar & Clean Energy Products)

Company: RC City US
Location: Remote / Allen, Texas area preferred (or fully remote for qualified candidates)
Employment Type: Full-Time
Department: Marketing & Growth

About RC City US
RC City US is a fast-growing e-commerce company dedicated to "Doing Electricity Right." We specialize in premium solar panels, home battery storage solutions (like Tesla Powerwall and FranklinWH systems), portable solar generators, and clean energy products for residential and off-grid use. Our online store serves customers nationwide with high-quality, certified solar and power solutions, emphasizing sustainability, reliability, and significant energy savings. We're passionate about empowering homeowners with renewable energy tools and we're looking for a skilled marketer to help scale our online presence and drive sales.

Role Summary

We are looking for a results-driven E-commerce Specialist to manage and grow our Shopify store at RC City US.

This role prioritizes:

- Shopify E-commerce Management

- Google Ads & Google Analytics Expertise

- SEO & Content Creation (Blogs, Images, Backlinks)

What You Will Be Responsible For

1️. Shopify Store Optimization (Primary)

- Manage and optimize the Shopify store for conversion rate improvements

- Improve product pages, UX, navigation, and site speed

- Optimize product listings, meta tags, schema, and images

- Manage Shopify apps for SEO, reviews, and upsells

2️. Google Ads & Google Tools (Secondary)

- Launch and manage Google Ads campaigns

- Search

- Shopping

- Performance Max

- Track and optimize campaigns based on:

- ROAS

- CPA

- conversion rate

- Monitor performance using Google Analytics and Google Search Console

- Optimize product feeds in Google Merchant Center

3️. SEO & Content Creation

- Create SEO-focused blog posts and landing pages

- Optimize product descriptions for search engines

- Build high-quality backlinks

- Create product visuals using Canva or AI tools

- Improve rankings for solar and energy-related search terms

Required Experience

- 3+ years managing Shopify or e-commerce stores

-Proven experience running Google Ads campaigns for e-commerce

- Strong understanding of Google Analytics, Search Console, and Merchant Center

- Experience with SEO that drives measurable traffic

- Ability to create content that converts (blogs, product descriptions, images)

Highly Preferred

- Experience with high-ticket products

- Experience in solar, renewable energy, home improvement, or electronics

- Experience marketing products such as home battery systems like Tesla Powerwall

- Familiarity with AI content tools or Canva

Please include the following when applying:

1. Example of a Shopify store you worked on

2. Example of a Google Ads campaign you managed

3. Example of SEO or content you created (blog, page, etc.)

Applications without examples will not be considered.

Job Types: Full-time, Contract
Contract length: 5 months

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: Remote