Google Ads Analytics Specialist

Job Summary
We are seeking a dynamic and detail-oriented Google Ads Analytics Specialist to elevate our digital marketing efforts through expert management of paid advertising campaigns. In this role, you will harness the power of Google Ads and related tools to drive targeted traffic, optimize conversions, and maximize ROI across multiple platforms. Your expertise in performance marketing, web analytics, and media buying will be instrumental in shaping impactful strategies that deliver measurable results. Join us to lead innovative campaigns, analyze data-driven insights, and contribute to our growth in the competitive digital landscape.

Responsibilities

• Develop, implement, and optimize Google Ads campaigns to meet specific marketing objectives across various channels including Search, Display, Shopping, and Video.
• Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-performing keywords that enhance campaign effectiveness.
• Manage PPC (Pay-Per-Click) campaigns on Google AdWords and Bing Ads, ensuring efficient budget allocation and bid strategies for maximum visibility.
• Utilize Google Analytics and Google Tag Manager to track campaign performance, user behavior, and conversion metrics; generate actionable insights for continuous improvement.
• Oversee social media advertising efforts on platforms such as Facebook Advertising and Twitter Ads, integrating them into broader media planning strategies.
• Perform conversion optimization by analyzing web analytics data, refining landing pages, and adjusting targeting parameters for better engagement.
• Coordinate media buying activities, including planning ad placements with DoubleClick and other ad management tools, to ensure seamless campaign execution.

Qualifications

• Proven experience managing digital marketing campaigns with a focus on Google Ads and SEM (Search Engine Marketing).
• Strong proficiency in web analytics tools such as Google Analytics, SEO tools, and Google Tag Manager.
• Knowledge of social media management platforms including Facebook Advertising and Twitter Ads.
• Familiarity with affiliate marketing strategies and E-commerce environments.
• Ability to conduct detailed keyword research and implement effective SEO practices.
• Experience with media planning, budgeting, and performance measurement across multiple digital channels.
• Excellent analytical skills with a keen eye for data-driven decision making; ability to interpret complex reports for actionable insights.
• Strong communication skills to collaborate effectively with cross-functional teams and stakeholders. Join us as a Google Ads Analytics Specialist to shape innovative digital campaigns that captivate audiences and drive measurable success!

Job Type: Full-time

Pay: Rs380.00 - Rs416.00 per hour

Expected hours: 48 per week

Benefits:

• Relocation assistance

Work Location: In person