Email & Account-Based Marketer

Who We Are

Wolken is not just a marketing agency - we are a lab of creative geniuses building extraordinary brands and experiences that resonate. Our high-performance team combines strategic thinking with artistic flair to create solutions that inspire (or create a legend, personally we work towards legend).

Role Overview

As an Email & Account-Based Marketer at Wolken, you'll be the strategic force behind our most targeted and high-impact outreach efforts. You won't just send emails, you'll architect personalized journeys that turn high-value accounts into loyal clients. From crafting irresistible email sequences and newsletters to running DM campaigns and hyper-targeted LinkedIn ads, you'll own the full funnel of account-based marketing. You'll identify the right accounts, engage the right decision-makers, and deliver the right message at the right time.

Key Responsibilities

• Email Marketing: Build, manage, and optimize email sequences for lead nurturing, onboarding, and re-engagement campaigns
• Newsletter Creation: Write, design, and deploy engaging newsletters that keep our audience informed and connected to our brand
• DM Outreach Campaigns: Execute personalized direct message campaigns on LinkedIn and other platforms to start meaningful conversations with prospects
• LinkedIn Ads: Plan, launch, and manage targeted advertising campaigns on LinkedIn to reach specific accounts and decision-makers
• Lead Generation: Identify and build lists of high-value target accounts, research key contacts, and develop outreach strategies
• Account-Based Marketing (ABM): Identify ideal customer profiles (ICPs), map decision-making units, and develop personalized content and outreach for each key account
• Campaign Analytics: Track, measure, and report on campaign performance, continuously optimizing for open rates, click-through rates, and conversions
• Collaboration: Work closely with sales and creative teams to ensure messaging aligns with brand voice and business goals

Requirements

• Proven experience in email marketing, ABM, or a similar demand generation role
• Proficiency with email marketing platforms (Mailchimp, Klaviyo, HubSpot, or similar)
• Experience running LinkedIn Ads and LinkedIn Sales Navigator for prospecting
• Strong copywriting skills with the ability to write personalized, engaging outreach messages that get responses
• Understanding of lead generation strategies and tools (Apollo, ZoomInfo, Lusha, or similar)
• Familiarity with CRM systems and lead tracking
• Analytical mindset with the ability to interpret campaign data and optimize accordingly
• Knowledge of ABM fundamentals (more than a buzzword—you understand account selection, multi-channel engagement, and personalized nurturing)
• Self-starter who can manage multiple campaigns simultaneously in a fast-paced environment

Why Join Us

At Wolken, you'll be part of a passionate team that values creativity, excellence, and pushing boundaries. We offer a collaborative work environment, opportunities for growth, and the chance to build marketing systems that directly drive revenue.

How to Apply

Submit your resume, a cover letter telling us about your most successful email or ABM campaign, and any relevant metrics or case studies.

Note: This position is initially remote based in Islamabad, Pakistan - but we're open to your great resumes from all across the nation. We welcome diversity and encourage candidates of all backgrounds to apply.

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: Remote