Email Marketing Executive

Job Overview:

We are looking for a creative and data-driven Email Marketing Executive to design, execute, and optimize email campaigns that generate leads, drive engagement, and support overall marketing goals. The ideal candidate should have strong writing skills, hands-on experience with email automation tools, and a solid understanding of audience segmentation and performance analysis.

Key Responsibilities:

• Plan, design, and execute email marketing campaigns to promote company services and generate leads.
• Write engaging and persuasive email content, subject lines, and CTAs.
• Manage and segment email lists for targeted campaigns.
• Monitor and analyze campaign performance metrics (open rates, CTRs, conversions, etc.).
• Conduct A/B testing to improve email effectiveness.
• Use email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.
• Collaborate with the content, design, and business development teams to ensure consistent messaging.
• Ensure compliance with email marketing standards and privacy regulations (GDPR, CAN-SPAM, etc.).
• Generate weekly and monthly performance reports for management review.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 1 year of experience in email marketing or digital marketing.
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Sendinblue, etc.).
• Strong English communication and writing skills.
• Analytical mindset with the ability to interpret and act on campaign data.
• Knowledge of email automation, lead nurturing, and customer journey mapping.
• Basic understanding of HTML/CSS for email design is a plus.
• Attention to detail and ability to meet tight deadlines.

Job Type: Full-time

Work Location: In person