Email Marketing executive

Job Description

Job Title: Email Marketing Executive

InvoZone is a leading software development company headquartered in the US with offices in Canada, Malaysia, and Pakistan. We offer a combination of consulting, outsourcing, and specialized services to a global clientele across all types of web and mobile app development projects. Founded by experienced and visionary IT professionals with over a decade of industry expertise, InvoZone continues to deliver innovative solutions across various industries.
Invozone looking for an experienced Email Marketing Executive.
Responsibilities

● Design and implement effective drip email campaigns to nurture leads, onboard new customers, and re-engage inactive users.
● Create detailed email marketing strategies that align with overall marketing goals and customer journey stages.
● Develop compelling email content, including copywriting and layout design, that resonates with target audiences.
● Collaborate with the content team to ensure consistent messaging and branding across all email communications.
● Utilize advanced segmentation techniques to target specific customer segments with personalized content.
● Continuously analyze customer data to identify opportunities for improved targeting and personalization.
● Set up, test, and deploy email campaigns using marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo, MailMetero, Instantly.ai, SmartLeads.ai).
● Ensure all emails comply with current email marketing regulations and best practices.
● Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, etc.) to measure effectiveness.
● Generate regular reports and provide actionable insights to optimize future campaigns.
● Conduct A/B tests to determine the most effective email content, design, and subject lines.
● Implement continuous improvements based on test results and performance data.
● Meet the deadline and maintain the monthly KPIs

Requirements
● Proven experience in running successful Drip campaigns.
● Proficiency with marketing automation tools and platforms.
● Strong knowledge of data scraping techniques and tools.
● Excellent written and verbal communication skills.
● Ability to create engaging and creative content.
● Highly organized with strong attention to detail.

Job Type: Full-time

Work Location: In person