Email Marketing Executive – Lead Generation

Job Title: Email Marketing Executive – Lead Generation

Department: Sales & Marketing
Location: Noida Sec 63, H Block
Experience: 2 –4 Years
Industry: IT Services / Software Development

Job Summary

We are looking for an experienced Email Marketing Executive who can plan, execute, and optimize email marketing campaigns to generate qualified leads for website and mobile application development services from international clients. The candidate should have hands-on experience in B2B email outreach for IT services.

Key Responsibilities

• Plan and execute email marketing campaigns targeting international clients (US, UK, Europe, Australia, etc.)
• Create and manage cold email and follow-up sequences for lead generation
• Promote website development, mobile application development, and IT services through email campaigns
• Research target companies and decision-makers for email outreach
• Segment and personalize email lists to improve open and response rates
• Track and analyze campaign performance (open rates, replies, conversions)
• Maintain and update lead data in CRM tools
• Ensure compliance with international email marketing regulations (CAN-SPAM, GDPR)
• Coordinate with the sales team for qualified lead handover

Required Skills & Qualifications

• Graduation in Marketing, Business, or a related field
• Proven experience in email marketing for B2B IT services
• Excellent written English communication skills
• Experience with email marketing and outreach tools (Mailchimp, HubSpot, Lemlist, Apollo, etc.)
• Strong understanding of lead generation and email funnels
• Knowledge of website and mobile application development services
• Ability to work with international clients and time zones

Compensation & Benefits

• Competitive salary + performance-based incentives

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person