Email Marketing Manager- Onsite

Company Overview:
Tech BPO is a US based global service provider with the distinctive talent to give a unique and unmatched experience to our clients. While having our core team in Pakistan, our company is able to work around the clock to provide best Construction/Estimation/Design Services to its clients.

Key Responsibilities:
Email Campaign Strategy:

• Plan, create, and implement targeted B2B email marketing campaigns to attract new business clients
• Manage the full email lifecycle from concept, design, testing, and execution through to analysis
• Develop customer segmentation strategies to ensure personalized and relevant communication

Content Creation & Design:

• Write compelling and engaging email copy with clear calls to action
• Collaborate with the design team to ensure email templates are visually appealing and in line with brand guidelines
• Ensure content is optimized for conversion and meets the needs of various stages in the customer journey

Automation & Drip Campaigns:

• Set up and maintain email automation workflows to nurture leads and drive sales
• Use marketing automation tools to design and deploy drip campaigns that target various business segments
• Continuously optimize email automation sequences to improve open rates and lead conversion

Performance Analysis:

• Track and analyze email campaign performance, including open rates, click-through rates (CTR), and conversions
• Provide actionable insights and recommendations for improving campaign effectiveness
• Conduct A/B testing on subject lines, content, and CTAs to maximize engagement

Compliance & Data Management:

• Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations
• Manage and maintain accurate email databases and contact lists, ensuring proper segmentation
• Monitor email deliverability and resolve issues related to spam filtering and blacklists

Collaboration:

• Work closely with the sales team to align email marketing efforts with lead generation and customer acquisition goals
• Collaborate with cross-functional teams (content, design, sales) to ensure seamless execution of campaigns

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in B2B email marketing, proven skills and track record working in US related Businesses
• Demonstrated ability to develop and manage large-scale email marketing campaigns targeting businesses
• Hands on experience in email marketing tools (Salesforce, Apollo, Million Verifier etc.)
• Strong copywriting skills with the ability to craft concise, compelling, and action-driven email content
• Analytical mindset with experience in tracking and optimizing email performance metrics
• Experience with A/B testing and performance reporting tools (e.g., Google Analytics, CRM systems)
• Strong understanding of email marketing best practices, compliance (GDPR, CAN-SPAM), and list management
• Excellent project management skills, with the ability to multitask and meet deadlines

What We're Offer:

• Market Competitive Salary (based on experience and technical knowledge).
• Provident Fund, Health Insurance and Paid Leaves.
• Dynamic and supportive work environment.
• Opportunities to work on international-level projects.
• Career growth and learning opportunities.

Location: College road, Township, Lahore.

Job Type: Full Time, On-site

Shift Timings: US/ Uk time zones (Mon-Fri)

Salary Package: PKR 200k to 350k (as per experience)

Job Type: Full-time

Pay: Rs200,000.00 - Rs350,000.00 per month

Work Location: In person