Email Marketing Specialist

Email Marketing Specialist Job Description

We seek a skilled and dynamic Email Marketing Specialist to join our marketing team. The ideal candidate possesses a deep understanding of email marketing strategies, is highly creative, and data-driven, and has a proven track record of driving engagement, conversions, and revenue through effective email campaigns. As an Email Marketing Specialist, you will play a pivotal role in crafting and executing our email marketing initiatives to nurture leads, engage customers, and enhance our brand's online presence.

Duties and Responsibilities:

• Developing and executing a wide range of email marketing campaigns
• Making sure that email design and layout are optimized, user-friendly and mobile-friendly
• Reviewing and proofreading important messages both within and outside email templates
• Ensuring consistent branding across all messages
• Creating and purging email lists
• Keeping email databases secure for future campaigns
• Responding to emails
• Gaining product sales
• Making digital advertisements
• Monitoring and assessing campaign outcomes
• Contributing to additional digital marketing initiatives
• Collaborating closely with the sales team to follow up on leads.

Requirements and Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications in email marketing are a plus.
• Proven experience creating high-impact, unique marketing campaigns.
• Prior database management experience, preferably in a similar role.
• Familiarity with pertinent automation and performance evaluation software.
• Excellent project management skills specific to marketing.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Excellent written communication skills with a keen eye for detail and the ability to adapt writing style to different audiences.
• Creative flair with the ability to generate innovative ideas for email campaigns.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Job Type: Full-time

Pay: Rs110,000.00 - Rs150,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of work experience do you have with Email Campaigning?
• Do you have proven experience in creating and executing email marketing campaigns?
• Are you familiar with A/B testing and optimizing email campaigns for engagement and conversions?
• Do you have experience managing and segmenting email databases?
• Are you experienced in ensuring mobile-friendly and responsive email designs?
• Are you available to work full-time on-site in Lahore?
• Have you worked with email marketing automation tools (e.g., Mailchimp, HubSpot, ActiveCampaign, etc.)?
• How many years of work experience do you have with Lead Generation?

Education:

• Bachelor's (Required)

Experience:

• Email Marketing: 4 years (Required)

Language:

• English (Required)

License/Certification:

• BBA Marketing (Required)

Location:

• Lahore (Required)

Work Location: In person

Expected Start Date: 15/09/2025