Email Marketing Specialist

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission:

To help hard-working New Yorkers build better tomorrows

Our Vision:

Be New York's most loved financial institution by helping our members build their best financial futures

Overview:

The Email Marketing Specialist is responsible for all email marketing campaigns at MCU. This role is focused on the design, setup, and deployment of marketing and transactional email campaigns, while also supporting special digital projects and digital banking marketing initiatives. The Email Marketing Specialist will work across teams at MCU to deliver timely and personalized digital communications.

Responsibilities

• Execute end-to-end email campaigns, including campaign planning, content creation, segmentation, and scheduling deployments.
• Collaborate with cross-functional teams to support email campaigns, digital banking initiatives, and special assignments.
• Write concise and compelling email copy.
• Partner with designers to develop responsive, on-brand email templates.
• Load and manage data files, ensuring effective personalization through segmentation and targeting.
• Generate performance reports and provide insights/recommendations.
• Lead A/B testing to improve engagement and conversion.
• Support broader digital marketing/ digital banking projects as assigned.
• Perform other related duties and special projects as needed.

Requirements:

• Familiarity with enterprise level Email Service Providers (Salesforce Marketing Cloud a plus)
• Comfortable manipulating HTML email templates
• Experience loading data files and building segmentation logic
• Knowledge of email marketing best practice, including CAN-SPAM compliance
• Excellent communication, interpersonal and presentation skills
• Ability to work independently and as part of a team
• Ability to perform and meet expectations while maintaining exceptional attention to detail
• Technologically proficient.

Why you'll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.

What we can offer you:

Competitive compensation, medical and dental benefits.

401K with employer match

Flexible paid time off

Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including, but not limited to knowledge, skills and abilities, as well as geographic location. Incentives and/or benefits packages may vary depending on the position.

Municipal Credit Union (MCU) is an Equal Opportunity Employer. Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws.

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.