Email Marketing Specialist

This role is not for someone who simply understands email marketing.
It is designed for a specialist who fully lives the discipline, someone who thinks in flows, anticipates customer segments, and naturally gravitates toward subject line experimentation and performance optimization.

We are seeking a dedicated Email Marketing Specialist with deep lifecycle marketing expertise, particularly within eCommerce and DTC environments. You will own the email channel end-to-end for one or more brands, driving revenue, retention, and customer engagement through strategic automation and high-performing campaigns. From concept through execution and analysis, you will be accountable for every send, every metric, and every key performance outcome.

If testing send-time variations feels as exciting as creative brainstorming, and deliverability dashboards are as regularly checked as social feeds, this position was built for you.

Key Responsibilities

• Own full-funnel email marketing across DTC/eCommerce brands and select client accounts
• Architect, execute, and refine automated lifecycle flows (welcome, post-purchase, win-back, cart recovery, upsell, etc.)
• Build and manage promotional calendars for launches, campaigns, and seasonal initiatives
• Write high-impact subject lines, preview text, and conversion-focused email copy
• Collaborate with designers to ensure strong visual communication and clear CTAs
• Manage segmentation strategies, list growth, and list hygiene best practices
• Conduct continuous A/B testing across creative, timing, messaging, and frequency
• Monitor and report on key performance metrics, including OR, CTR, CVR, RPE, and unsubscribe rate
• Maintain industry-leading deliverability practices, including suppression logic, warming, and authentication protocols
• Stay current with platform updates and industry trends across Klaviyo, Mailchimp, and other ESPs

Qualifications

• 5+ years of hands-on email marketing experience
• Demonstrated success in DTC or eCommerce lifecycle marketing
• Expert proficiency with Klaviyo or comparable ESPs
• Strong understanding of flow logic, segmentation, and behavioral triggers
• Proven ability to write strategic, compelling copy that converts
• Advanced analytical skills and data-driven decision-making capabilities
• Experience managing multiple brands and/or large subscriber lists
• Highly organized, proactive, and self-directed work style
• Ability to work Monday–Friday, 9am–6pm EST

Job Type

Full-time

Application Questions

• Please provide a link to your portfolio showcasing email creative and campaign results (required for consideration)
• Can you independently write and design email campaigns?
• Are you available full-time during U.S. Eastern hours?

Job Type: Full-time

Projected Total Compensation: From ₹886,332.31 per year

Application Question(s):

• Post a link to your portfolio

Experience:

• Klaviyo: 3 years (Required)
• Email Flows: 3 years (Required)

Work Location: Remote