Email Marketing Specialist

Job Title: Email Marketing Specialist

Location: Wapda Town, Lahore (On-site)
Timings: Monday–Friday, 3:00 PM to 12:00 AM
Salary: PKR 100,000 – 120,000
Experience: 3+ years experience

Job Description

Shazam Tech (A sister company of Infostach Tech) is looking for an experienced and detail-oriented Email Marketing Specialist to take complete ownership of our email marketing function. This role requires someone who excels at building, optimizing, and analyzing high-performance email campaigns and has strong command over CRM-based audience segmentation.

The ideal candidate is data-driven, creative, and able to deliver measurable marketing results through precision targeting and continuous optimization.

Key Responsibilities

1. End-to-End Email Campaign Execution

• Plan, build, test, launch, and monitor all types of email campaigns, including promotional, lifecycle, transactional, and newsletters.
• Ensure campaigns are optimized for deliverability, engagement, and conversions.

2. A/B Testing & Performance Optimization

• Conduct A/B tests on subject lines, copy, CTAs, visuals, and send times.
• Continuously improve key KPIs such as open rate, CTR, conversion rate, and engagement.

3. CRM-Based Segmentation & Personalization

• Use CRM tools to manage lists, segment audiences, and deliver personalized communication.
• Extensive CRM knowledge is required; experience with Zoho CRM is strongly preferred.

4. Reporting & Analytics

• Track campaign results, compile performance reports, and present actionable insights.
• Recommend optimization strategies based on data trends and customer behavior.

5. Database Management & Compliance

• Maintain list hygiene, monitor list growth, remove inactive contacts, and ensure compliance with GDPR, CAN-SPAM, and best email marketing practices.

6. Email Template Design

• Optimize templates for visual appeal and responsiveness.
• Perform basic HTML/CSS edits for layout improvements and troubleshooting.

Desired Skills & Qualifications

• 3+ years of dedicated, hands-on email marketing experience.
• Proficiency in tools such as Mailchimp, HubSpot, Sendinblue, Zoho Campaigns, etc.
• Strong CRM expertise (Zoho CRM experience is a major plus).
• Highly analytical with the ability to convert data into actionable strategies.
• Exceptional copywriting and proofreading skills.
• Familiarity with HTML/CSS for email formatting and template adjustments.

Bonus Skills (Preferred but Not Required)

• Experience in outbound lead generation or sales prospecting (LinkedIn Sales Navigator or similar).
• Hands-on experience building marketing automation workflows or drip campaigns.
• Understanding of customer journey mapping and funnel-based email strategies.

How to Apply

If you’re passionate about creating impactful email marketing campaigns and using CRM + data to drive results, we’d love to hear from you. Apply at career@infostacktech.com

Job Type: Full-time

Pay: Up to Rs120,000.00 per month

Ability to commute/relocate:

• Wapda Town: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Please write the names of CRMs you are experienced on.

Experience:

• Email Marketing: 3 years (Preferred)

Work Location: In person