Email Marketing Specialist

Dear All,

We are seeking an experienced Email Marketing Specialist to join our team. The ideal candidate will possess strong expertise in email and SMS marketing, with a proven ability to enhance customer engagement, retention, and lifetime value.

Key Responsibilities

Develop and execute a comprehensive email and SMS marketing strategy, optimizing customer journeys, segmentation, and personalization to drive AOV, retention, and LTV.

Manage the email and SMS marketing calendar, ensuring timely execution of campaigns aligned with business objectives and initiatives across beauty, fashion, and wellness categories.

Continuously analyze campaign performance, implement testing strategies, and refine initiatives to maximize engagement and conversions.

Collaborate with cross-functional teams including Growth, E-commerce, Brand, Creative, Editorial, Buying, and Tech to deliver cohesive marketing strategies.

Utilize A/B testing, advanced audience segmentation, and personalization techniques to drive continuous improvement.

Manage relationships with external vendors, including ESP and SMS partners, ensuring platforms are optimized for efficiency and effectiveness.

Stay updated on industry trends, best practices, and emerging CRM/retention strategies to enhance program performance.

Provide regular reporting on email and SMS performance, offering data-driven insights and recommendations to stakeholders and leadership.

Skills & Competencies

Minimum 5+ years of experience in email marketing, preferably within beauty, fashion, or lifestyle brands.

Strong understanding of email and SMS best practices, including segmentation, journey mapping, compliance, deliverability, and performance optimization.

Excellent analytical skills with the ability to interpret data and convert insights into actionable strategies.

Hands-on experience with customer personalization, automated journeys, and retention-focused marketing.

Exceptional organizational and project management skills with the ability to handle multiple campaigns simultaneously.

Strong communication skills, including experience presenting insights to management and cross-functional teams.

Experience with Klaviyo and Attentive is a strong advantage.

Basic knowledge of HTML and CSS is a plus.

Interested candidates are encouraged to share their updated resumes at: hr@solectra.co

Job Types: Full-time, Contract

Pay: Rs70,000.00 - Rs100,000.00 per month

Work Location: In person