Email Marketing Specialist

Our client Alpha Business Solutions is looking for a Email Marketing Specialist in Lahore.

Alpha Business Solutions is seeking an experienced Email Marketing Specialist with at least five years of expertise in designing, executing, and optimizing email marketing campaigns. The ideal candidate will manage a team of three professionals and leverage their solid skills in email automation, content creation, HTML/CSS, and deliverability optimization to enhance the company's outreach and sales efforts. This role demands proficiency with various email marketing platforms, marketing automation tools, and client relationship management systems to create impactful campaigns that drive lead generation and increase customer engagement. The Email Marketing Specialist plays a central role in developing and implementing email strategies that align with the broader sales goals of Alpha Business Solutions, including staff augmentation services and dedicated team models. The candidate will collaborate closely with cross-functional teams, such as project managers, technical staff, and HR, to ensure solutions meet client requirements. Additionally, the candidate will utilize CRM tools like Salesforce, HubSpot, and Zoho CRM for pipeline management and to support proposal writing and bidding efforts. Strong communication, negotiation, and presentation skills are vital to succeed in this position, especially when working with platforms such as LinkedIn Sales Navigator, Upwork, and Apollo.io for lead generation and client outreach.

Responsibilities

• Develop, implement, and manage comprehensive email marketing campaigns using platforms such as HubSpot Marketing Hub and other marketing automation tools.
• Lead a team of three email marketing professionals, providing guidance, mentorship, and performance management to achieve campaign goals effectively.
• Design and optimize email templates using HTML and CSS to ensure high deliverability and engaging content.
• Conduct thorough analysis and reporting of email campaign performance utilizing advanced tools and platforms to continuously improve open, click-through, and conversion rates.
• Collaborate with sales and technical teams to align email marketing efforts with overall sales strategies, including targeted lead generation and client acquisition initiatives.
• Create engaging and persuasive email content tailored to different segments of the customer base, promoting staff augmentation services and dedicated team models.
• Manage and maintain CRM systems, including Salesforce, HubSpot, and Zoho CRM, to track leads, manage client relationships, and streamline sales pipelines.
• Leverage LinkedIn Sales Navigator, Upwork, Apollo.io, and Crunchbase for identifying prospects and conducting outreach campaigns aimed at generating high-quality leads.
• Develop proposals, assist with bid writing, and support sales closing activities through effective communication and negotiation strategies.
• Collaborate cross-functionally with project managers, developers, and HR to customize email campaigns that meet client-specific requirements and improve customer satisfaction.
• Conduct market research and analyze trends to identify opportunities for new campaigns and optimize targeting and messaging.
• Use advanced Microsoft Excel skills to analyze lead data, sales performance, and opportunity pipelines, generating actionable insights for process improvement.
• Prepare and deliver clear, compelling presentations using Microsoft PowerPoint to communicate campaign results, strategies, and insights to stakeholders.
• Ensure compliance with email marketing best practices and legal regulations to maintain data integrity and company reputation.
• Continuously update knowledge and skills related to emerging email marketing technologies and industry trends to maintain a competitive advantage.