Email Marketing Specialist

About GrowEdgeX

GrowEdgeX is a fast-growing B2B growth consultancy that helps companies scale their pipeline, revenue, and market presence. We work at the intersection of strategy, data, and execution — and we're building a team of sharp, driven specialists who want to own their outcomes and grow fast. If you thrive in a high-accountability, zero-bureaucracy environment, you'll love it here.

The Opportunity

We're looking for a results-obsessed Email Marketing Specialist to own our email channel end-to-end. This isn't a "send newsletters" role. You'll be architecting intelligent automation sequences, generating Marketing Qualified Leads (MQLs) that feed our sales pipeline, and turning data into decisions that drive real revenue impact. You'll work closely with sales, content, and leadership — and your performance will be visible from day one.

What You'll Own

Campaign Execution

• Plan, design, and execute the full email calendar — newsletters, promotional sends, drip sequences, product updates, and re-engagement campaigns.
• Own end-to-end campaign scheduling and ensure flawless, on-time delivery.
• Build visually compelling email templates with basic HTML/CSS knowledge.

Automation & Lead Nurturing

• Build and optimize multi-step automation workflows that nurture cold leads into sales-ready prospects.
• Develop MQL-generation strategies through highly targeted, segmented campaigns.
• Collaborate with the sales team to define lead qualification criteria and hand-off processes.

Analytics & Optimization

• Run rigorous A/B tests on subject lines, CTAs, copy, and layouts to continuously push performance.
• Track and report on open rates, CTRs, conversion rates, and MQL volume — then act on what you find.
• Maintain clean, well-segmented lists to deliver the right message to the right audience every time.

Compliance & Cross-Team Collaboration

• Ensure all campaigns are compliant with CAN-SPAM, GDPR, and other applicable email regulations.
• Partner with design, content, sales, and product teams to ensure messaging consistency across the funnel.
• Stay ahead of email marketing trends, deliverability best practices, and emerging tools.

What We're Looking For

Must-Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on email marketing experience, preferably in a B2B environment.
• Proven expertise with platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or Mailchimp.
• Demonstrated track record of building campaigns that generate and convert MQLs.
• Experience with automation workflows, CRM integrations, and lead nurturing funnels.
• Working knowledge of HTML/CSS for email template customization.
• Strong analytical mindset — comfortable in data, comfortable making calls based on it.
• Excellent written English and cross-functional collaboration skills.

Nice to Have

• Background in SaaS, tech, or B2B marketing agency environments.
• Familiarity with SEO, PPC, or paid acquisition channels.
• Experience with data enrichment tools and lead scoring models.
• Knowledge of email deliverability optimization (SPF, DKIM, DMARC).

How We Measure Your Success

Your impact will be tracked against clear, meaningful KPIs:

• MQLs generated per month from email campaigns
• Email open rate, click-through rate, and conversion rate trends
• Automation workflow performance and lead progression velocity
• List health, deliverability scores, and segmentation quality
• Revenue pipeline contribution from email-sourced leads

Why GrowEdgeX?

• Ownership from day one — your work directly shapes company growth, not a backlog.
• High-speed environment with real decision-making authority — no waiting for approvals to test ideas.
• Work alongside a leadership team that values craft, accountability, and commercial thinking.
• A culture where great work is recognized and great performers grow fast.
• Opportunity to build out the email marketing function and eventually lead it.

How to Apply

Send your CV and a short note on your best email campaign result to hr@growedgex.com with the subject line: Email Marketing Specialist – [Your Name]. Applications without a campaign result or example will not be considered.
Easy Apply via indeed or Send your resume via WhatsApp : 0309-6403455

We review applications on a rolling basis and move fast — if it's a fit, you'll hear from us within a week.

Application Question(s):

• Are you comfortable working night shifts Mon- Sat, 6.30Pm -3.30Am ?

Location:

• Lahore (Preferred)

Work Location: In person