Enterprise Marketing and Communications Technology Manager

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We’re seeking change agents who thrive in fast-paced environments, embrace continuous evolution, and are eager to make a meaningful impact across MUSC’s Health, Research, and University divisions.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Work Shift

Job Description

We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.

Key Responsibilities

• Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics.

• Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions.

• Create a roadmap to evolve OCM’s leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.

• Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs.

• Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems.

• Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.

• Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies.

• Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI.

• Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting.

• Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.

Preferred Qualifications

• Bachelor’s or master’s degree in marketing, Information Systems, Business Technology, or related field.

• 4–6 years of experience in marketing operations, MarTech implementation, or digital transformation.

• Leverage of AI tools in areas like predictive analytics, generative AI, conversational AI, SEO optimization.

• Proven experience with platforms such as Salesforce, Marketo, HubSpot, Adobe Experience Cloud, Google Tag Manager, and CDPs.

• Strong understanding of data privacy regulations (e.g., HIPAA, GDPR) and compliance in health care and education settings.

• Demonstrated success in managing vendor relationships, including contract negotiation, performance tracking, and strategic alignment.

• Excellent project management and cross-functional collaboration skills.

Preferred Skills

• Familiarity with higher education CRM systems

• Experience with healthcare marketing platforms and EMR/CRM integrations.

• Knowledge of API integrations and data architecture.

• Ability to translate marketing goals into technical requirements and solutions.

Additional Job Description

Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.

Physical Requirement:

• Mobility & Posture

  • Standing: Continuous

  • Sitting: Continuous

  • Walking: Continuous

  • Climbing stairs: Infrequent

  • Working indoors: Continuous

  • Working outdoors (temperature extremes): Infrequent

  • Working from elevated areas: Frequent

  • Working in confined/cramped spaces: Frequent

  • Kneeling: Infrequent

  • Bending at the waist: Continuous

  • Twisting at the waist: Frequent

  • Squatting: Frequent

• Manual Dexterity & Strength

  • Pinching operations: Frequent

  • Gross motor use (fingers/hands): Continuous

  • Firm grasping (fingers/hands): Continuous

  • Fine manipulation (fingers/hands): Continuous

  • Reaching overhead: Frequent

  • Reaching in all directions: Continuous

  • Repetitive motion (hands/wrists/elbows/shoulders): Continuous

  • Full use of both legs: Continuous

  • Balance & coordination (lower extremities): Frequent

• Lifting & Force Requirements

  • Lift/carry 50 lbs. unassisted: Infrequent

  • Lift/lower 50 lbs. from floor to 36”: Infrequent

  • Lift up to 25 lbs. overhead: Infrequent

  • Exert up to 50 lbs. of force: Frequent

    • Examples:

      • Transfer 100 lb. non-ambulatory patient = 50 lbs. force

      • Push 400 lb. patient in wheelchair on carpet = 20 lbs. force

      • Push patient stretcher one-handed = 25 lbs. force

• Vision & Sensory

  • Maintain corrected vision 20/40 (one or both eyes): Continuous

  • Recognize objects (near/far): Continuous

  • Color discrimination: Continuous

  • Depth perception: Continuous

  • Peripheral vision: Continuous

  • Hearing acuity (with correction): Continuous

  • Tactile sensory function: Continuous

  • Gross motor with fine motor coordination: Continuous

  • Selected Positions:

    • Olfactory (smell) function: Continuous

    • Respirator use qualification: Continuous

• Work Environment & Conditions

  • Effective stress management: Continuous

  • Rotating shifts: Frequent

  • Overtime as required: Frequent

  • Latex-safe environment: Continuous

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees