Event Coordinator & Manager

Position: Event Coordinator & Manager (Experiential & Field Activation)

Type: Full Time — Onsite in Costa Mesa, CA

Salary: TBD

Company:

WOLFpak is a family-owned backpack brand founded in a Southern California garage in 2020. In four years we’ve grown into a globally recognized brand known for innovative designs, bold colorways, and customizable patches. Learn more at WOLFpak.com.

Role Summary:

WOLFpak is hiring an on-site Event Coordinator & Manager to lead experiential programs, field activations, and brand ambassador teams. This role will plan and execute on- and off-site events, recruit and manage event staff, coordinate logistics and vendors, and work cross-functionally to align activations with product launches and marketing objectives.

Key Responsibilities:

• Plan, produce, and manage experiential events and field activations (retail pop-ups, sampling, demos, community activations, trade shows, campus activations, festivals).
• Source, recruit, train, schedule, and manage event teams/brand ambassadors and on-site leads.
• Create detailed run-of-show and staffing plans; manage logistics including site permits, shipping, inventory, equipment, and on-site setup/teardown.
• Coordinate vendors, venue contracts, AV/technical support, and third-party partners.
• Develop event budgets, track spend, and optimize cost efficiency.
• Oversee POS, mobile selling, or live-commerce integrations during events as needed.
• Ensure brand standards across all activations; brief creative and marketing teams on event needs and assets.
• Monitor event KPIs (leads, sales, engagement), produce post-event reports and recommendations for optimization.
• Manage scheduling, travel arrangements, and payroll/compensation for field staff.
• Troubleshoot on-site issues and ensure smooth execution and excellent guest experience.

Qualifications:

• 2+ years experience planning and executing consumer brand events, experiential marketing, or field activation programs (in-house or agency).
• Demonstrated experience recruiting, training, and managing brand ambassador or field staff teams.
• Strong logistical and vendor-management skills; experience with permits, AV, shipping, and on-site operations.
• Budgeting and P&L awareness for events and activations.
• Excellent communication, organizational, and problem-solving skills; able to manage multiple events and timelines.
• Comfortable with hands-on, on-site work and occasional weekend/evening events.
• Familiarity with POS systems, mobile selling, or live-commerce integrations is a plus.
• Passion for fitness/athletic products a plus.
• Authorized to work in the U.S. without sponsorship.

Skills:

Event Production, Field Activation, Brand Ambassador Management, Vendor & Venue Coordination, Logistics & Run-of-Show, Budgeting, On-site Troubleshooting, Event Reporting & Analytics, Cross-functional Collaboration, POS/Mobile Selling.

Location: Onsite — Costa Mesa, CA. Full-time.