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Event Operation Senior Specialist

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Job Description

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Field Information Job Title (English) Events Programming & Planning Specialist Job Title (Arabic) أخصائي برمجة وتخطيط الفعاليات Career Band P2 Grade 6 Sector AlUla Entities Development Executive Program Department Destination Management & Marketing General Department Events Unit Events Planning & Reporting Job Location AlUla Reports To Events Programming & Planning Manager

Job Purpose

Coordinate and manage AlUla’s events and festivals calendar , covering the full planning cycle from concept development to execution. Collaborate with internal teams and external partners to deliver standout programs that align with AlUla’s cultural and tourism objectives .

Key Accountabilities

Functional Responsibilities

  • Contribute to the ideation of new events or programming concepts based on market trends, audience insights, and destination strategy.
  • Support the planning and execution of assigned events or festivals in coordination with internal teams and external partners.
  • Draft detailed RFPs (Requests for Proposals) for event and festival offerings, manage the procurement process, and track progress against milestones.
  • Lead coordination with internal departments (execution, marketing, visitor experience, etc.) and external stakeholders (vendors, artist teams, etc.).
  • Develop and maintain detailed project tracking reports, including progress updates, risk assessments, and post-event evaluations with key learnings.
  • Define and monitor KPIs to measure event programming effectiveness, procurement efficiency, and stakeholder engagement.
  • Maintain comprehensive documentation for all programming and planning activities, ensuring regular updates to leadership.
  • Support budgeting and financial planning in collaboration with the Finance and Procurement teams.

Job Requirements

Requirement Details Academic Qualification Bachelor’s Degree in Marketing, Business Administration, Events Management, or a related field Work Experience Minimum of 3 years of relevant experience Other Requirements - Expertise in contractor management, safety compliance, and operational optimization.

  • Experience in managing visitor destinations, cultural sites, or hospitality operations is preferred.

Competencies

Behavioral Competencies

  • Collaboration & teamwork
  • Attention to detail
  • Accountability & results orientation
  • Communication & stakeholder management

Technical Competencies

  • Event planning & coordination
  • Vendor & contractor management
  • Budgeting & procurement processes
  • Performance measurement & reporting

Job Segment: Event Marketing, Event Planning, Procurement, RFP, Pre-Sales, Marketing, Hospitality, Operations, Sales

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