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Event Planning & Performance Head

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Position Purpose:


To oversee the planning and performance of all events, from small-scale gatherings to large-scale conferences and forums. The Head of Planning & Performance is responsible for leading a team to ensure effective resource coordination, manpower planning, event schedules and timely delivery of strategic outputs such as post-event reports, surveys, and operating models. This role plays a critical part in driving efficiency, consistency, and excellence across the events department.


Key Responsibilities:


1. Strategy & Planning

  • Co-develop the event management strategy by translating organizational needs into coherent plans with clear objectives, measurable results, and cascading projects.
  • Define project scopes in collaboration with Event Managers, ensuring alignment with business needs and priorities.
  • Establish and maintain strong relationships with key vendors, suppliers, and partners to secure favourable contracts and ensure resource availability.
  • Conduct market research and competitive analysis to identify trends, emerging technologies, and opportunities to enhance event delivery.


2. Budget

  • Prepare & recommend the event portfolio budget in alignment with annual business plans.
  • Monitor financial performance, identify variances, and implement corrective actions to optimize cost efficiency and maximize results.
  • Lead manpower and resource planning across the department, ensuring optimal utilization of talent and assets.


3. Event Management

  • Oversee the planning and closure of the event cycle, including project schedules, task structures, timelines, budgets, and risk management plans.
  • Lead the development of roadmaps and work plans for each event, ensuring clarity of activities, dependencies, and stakeholder responsibilities.
  • Ensure proper policies, procedures, and communication protocols are in place for effective collaboration internally and externally.
  • Collaborate with internal departments to define event goals, KPIs, and success metrics.
  • Act as an escalation point to resolve challenges and ensure seamless event delivery.
  • Support event delivery during peak times when required.



4. Performance Measurement & Reporting

  • Establish and track KPIs to monitor the performance and impact of events against strategic objectives.
  • Supervise the preparation of timely, accurate reports including event progress, financial performance, attendance, and impact assessments.
  • Oversee post-event surveys, evaluations, and reports, providing insights and recommendations for continuous improvement.
  • Implement and maintain event management systems and tools to streamline planning, enhance efficiency, and improve productivity.


5. Leadership & People Management

  • Lead, mentor, and develop a team of event planners, coordinators, and support staff to build a motivated and high-performing workforce.
  • Set team priorities and objectives, monitor performance, and provide continuous feedback and coaching.
  • Promote a culture of collaboration, accountability, and innovation within the department.


6. Policies, Processes & Continuous Improvement

  • Recommend and implement improvements to event management policies, procedures, and controls to ensure quality, compliance, and efficiency.
  • Identify and drive continuous improvement initiatives to enhance planning methodologies, reporting frameworks, and operational practices.


Qualifications:


  • 8 – 12 years in Project Management including at least 5 years in positions of increasing managerial responsibilities.
  • 3-5 years’ experience in Event Management.
  • Proficiency in event management software and tools.

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