Executive Brands

Job Responsibilities:

• Responsible for assisting in development of brand strategy, digital strategy, consumer insight generation, communication big idea development; responsible for end-to-end campaign execution (including TVC development)
• To achieve brand objectives i.e. Business objectives, Marketing/advertising objectives, Communication objectives.
• Developing and launching new communications for products and services in coordination with respective product/segment managers.
• Monitoring, evaluating and applying learning from Brand Health Indicators and other researches.
• Provide meaningful input in development of marketing plans.
• To work in close coordination with the creative agencies to achieve brand objectives.
• Providing strategic as well as tactical input to digital teams regarding brand related communication.
• Managing the relationship with advertising agency/agencies for efficient and cost effective communication solutions.
• To propose and ensure delivery for the digital, sponsorship, partnership & media platforms resulting in brand growth.
• To understand competitors' strategy, work proactively and propose counter measures.
• To manage access and logins to our social accounts
• To plan and develop communication for all digital channels
• To manage and oversee digital platforms strategy, execution and reporting to increase our digital visibility.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• In principle to have a minimum of Bachelor's degree preferably in Marketing or Business management

Work Experience:

• Should have preferably 2-3 years of relevant work experience.

Skills – Generic:

• Teamwork
• Leadership Ability
• Communication and Presentation Skills
• Analytical skills

Skills – Job Specific:

• Knowledge of ATL, BTL,
• Knowledge of digital and social media
• Knowledge of film production, TVC making and creative concept execution
• Lateral Thinking
• Project Management skills
• Persuasiveness