Executive - CRM

Key Responsibilities 1. CRM Operations & Campaign Management • Execute daily CRM campaigns, journeys, and automations through Bloomreach Engagement. • Manage campaign briefing, audience segmentation, testing, and QA across channels (email, SMS, push, WhatsApp, etc.). • Coordinate campaign calendar and ensure timely execution across all territories. 2. Automation & Personalization • Design and implement new customer journeys and lifecycle automations to drive engagement and retention. • Collaborate with analytics and product teams to identify new opportunities for personalization and trigger based communication. • Continuously A/B test and optimize campaigns for conversion and engagement uplift. 3. Data & Reporting • Monitor campaign performance metrics (CTR, open rate, conversion rate, unsubscribe rate). • Build and maintain dashboards and performance trackers using Bloomreach reports. • Present insights and actionable recommendations to improve CRM performance. 4. Cross-Functional Collaboration • Work closely with category, merchandising, and creative teams to align messaging and offers. • Coordinate with tech and analytics teams for data hygiene, integration, and automation improvements. • Support CRM Manager in planning CRM strategy and monthly targets.

2–4 years of experience in Ecommerce CRM, Retention, or Marketing Automation roles. • Hands-on experience with Bloomreach Engagement, Salesforce Marketing Cloud, MoEngage, or similar CRM platforms. • Strong understanding of customer segmentation, lifecycle marketing, and personalization logic. • Proficient in using analytics and reporting tools for performance evaluation. • Excellent coordination, attention to detail, and project management skills. • Good understanding of Ecommerce KPIs and customer journey touchpoints.

Experience working with Bloomreach Engagement is a strong advantage. • Basic understanding of HTML for email templates and data mapping. • Strong analytical and problem-solving mindset with a curiosity to automate manual processes. • Comfortable working in a fast-paced, data-driven retail environment

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.