Executive Director of Marketing & Communications

• Mission-Driven Mindset: Deep understanding of aging services, senior healthcare, and the organization’s mission, with the ability to align marketing and communications with the long-term strategic plan.
• Brand Stewardship: Evolve and protect LAJH’s brand while honoring its history and values.
Data-Driven Decision-Making: Leverage market research, consumer insights, and analytics to guide strategy, measure impact, and optimize results.

• Integrated Campaign Management: Build and execute campaigns across digital, print, broadcast, social media, and community channels to engage multiple audiences including seniors, families, donors, and referral partners.
• Content Development: Oversee production of compelling, mission-aligned storytelling (videos, newsletters, website content) that humanizes LAJH’s work.
Digital Marketing Savvy: Lead initiatives in SEO/SEM, social media, email campaigns, and marketing automation platforms.

• Crisis Communications: Manage sensitive situations (public health issues, regulatory changes, resident concerns) with transparency, timeliness, and credibility.
• Media Relations: Cultivate strong relationships with press and community influencers to position LAJH as a trusted thought leader.
Internal Communications: Strengthen employee engagement through clear, inspiring, and inclusive messaging for staff at all levels.

• Community Connector: Build trust with residents, families, donors, volunteers, and partner organizations.
• Philanthropy Support: Collaborate with development teams to create campaigns that inspire giving and strengthen donor relationships.
Advocacy: Effectively communicate the value of senior care services to government, healthcare partners, and the broader public.

• Diversity Awareness: Demonstrate sensitivity to the cultural, linguistic, and religious diversity of residents and staff.
• Inclusive Messaging: Ensure that marketing materials reflect the community’s diversity and promote equity.
Multilingual Strategy: Support translation and culturally adapted messaging where appropriate.

• Budget Management: Oversee marketing and communications budgets with a focus on ROI.
• Team Leadership: Recruit, mentor, and manage a high-performing marketing and communications team.
Cross-Functional Collaboration: Partner effectively with clinical, operations, HR, and fundraising leaders to align initiatives and maximize impact.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).
• 7+ years of progressive leadership experience in marketing and communications, preferably in healthcare, nonprofit, or senior services.
• Demonstrated success in developing and executing integrated marketing strategies that drive measurable results.
• Strong expertise in digital marketing, analytics, and media relations.
• Exceptional written, verbal, and presentation skills.
• Experience building, motivating, and leading teams.
Ability to work collaboratively across departments and with external partners.

Los Angeles Jewish Health is dedicated to providing exceptional, comprehensive senior healthcare services, guided by our mission to deliver excellence in care for all, rooted in Jewish values. With over 100 years of trusted service to seniors, we continuously evolve to meet the unique needs of every individual we serve. As the largest single-source senior housing provider in Los Angeles, our San Fernando Valley campuses are home to over 1,000 residents. We serve more than 4,000 seniors through a range of healthcare programs, offering independent living options for those who seek the reassurance of support when needed. From adult day care to residential living, and short-term or long-term care, we tailor each senior's experience to their specific needs, ensuring personalized care at every stage of life.