Executive Editor

TIP: Applicants require a resume and quality cover letter to be considered — no "easy apply" responses will be accepted. Take your time to fill this one out! Currently accepting only U.S. and Canadian applicants. You MUST reside within the US or Canada to be considered.

Calling All Executive Editors (and healthy food lovers!)

Do you thrive on planning high-impact, multi-channel campaigns? Are you equal parts strategist and optimizer, eager to drive growth every day while leading a talented, fully remote team? Wholesome Yum is hiring an Executive Editor to own digital revenue, grow email and social, elevate our personal brand voice, and drive consistent, measurable growth.

You’re Perfect for This Role If You…

• Are a leader and a planner for both people and projects.
• Align with our mission and vision to make healthy eating simple for millions.
• Make decisions with data and can translate numbers into actions.
• Love every facet of content leadership, including branding, storytelling, strategy, analytics, and team-building.
• Enjoy systems and processes to stay organized.
• Thrive in a fast-paced, small-team environment, sometimes with quick pivots and competing priorities.

What It’s Like to Work Here

Wholesome Yum is a personal, influencer-style brand and we’re a 100% remote, high‑velocity, agile team. If you thrive in organized chaos, communicate proactively, and love leveling‑up processes on the fly, you’ll fit right in.

About the Position

Your primary focus is editorial voice and strategy, planning, optimizing, and growing digital revenue and website traffic, overseeing branding and community, and leading a team of 3 full-time, remote employees.

KEY RESPONSIBILITIES

Editorial, voice, & brand:

• Maintain and ensure on-brand (personal, influencer-style) voice, messaging, and visual style across content, products, and platforms, including style guides and team coaching.
• Work with the Founder on recipe content strategy and editorial calendar, including SEO-driven content updates, decay analysis, internal linking, and traffic analysis.
• Strategic planning of content promotion across channels.
• Integrate natural promotions of our food products, digital products, cookbooks, and affiliate products into content strategy across channels.
• Create briefs for content and campaigns.
• Write, oversee, and maintain content and marketing SOPs.

Campaign planning & management:

• Ownership of digital marketing revenue, and website traffic from email and social media.
• Quarterly (or monthly) planning of marketing campaigns across channels (email, social, etc) and integrated calendars.
• Plan A/B tests and reader polls, report on them, and adjust strategy.
• Create and manage campaign projects in project management system, including planning team tasks and ensuring on-time delivery.

Team leadership:

• Manage the marketing & content team, including writer, social media manager, and marketing specialist.
• Regular briefs, 1:1s, meetings, feedback, and priorities for the team.

Email & social media strategy:

• Identify and plan strategies to grow our email list (email opt ins, lead magnets, placements, tripwires, ads).
• Oversee email automation, segmentation, and sequences with testing.
• Oversee social media performance including voice, engagement, clicks to our website, product sales, and follower growth.

Digital products & app:

• Oversee creation, updates, and strategy for landing pages, digital carts, bump offers, and upsells.
• Oversee digital product creation and strategy.
• Growth strategy for digital products and app.

Monitoring, reporting, and growth:

• Ensure that content production and promotion runs smoothly and on time.
• Ensure that campaigns run smoothly, pivot based on live performance, and solve problems that arise.
• Create reports on traffic performance individually and across channels, including strategic recommendations.
• Create reports on multi-faceted campaign results and work with the founder to update strategy.

Cross-team alignment:

• Coordinate with the Wholesome Yum Foods (products) marketing manager to integrate promoting our food products into email and social strategy.
• Feed insights from customer service, reviews, and social into content, product, and marketing strategy.

QUALIFICATIONS

Required Experience:

• 10+ years of marketing & editorial experience, with a minimum of 5+ years in content or editorial
• 2+ years of managing digital content teams
• Editorial & planning leadership: Experience with content calendar planning and oversight; editing both short- and long-form content and imagery for voice, style, clarity; familiarity with Wordpress blocks/Gutenberg; and SEO (on-page best practices, content decay, internal linking, search intent, content briefs).
• Brand voice stewardship: Ability to edit and guide a team for a conversational, influencer-style, on-brand tone across channels.
• Cross-channel promotions: Alignment of content, email, and social media to promote seasonal themes or launches, including project management, A/B testing, and messaging.
• Analytics & data: Confident using analytics dashboards (email, web, social, spreadsheets), UTMs, spotting data patterns, creating reports, identifying key things to test, and making data-driven decisions.
• Email & lifecycle ownership: Experience building and improving automations and campaigns using an advanced ESP (Kit, Klaviyo, or similar), including segmentation, tagging, A/B testing, and lead magnets (ConvertPro, OptIn Monster, or similar).
• Funnels & conversion: Hands-on experience with landing pages (LeadPages, Elementor, or similar) and checkout systems (ThriveCart or similar), including tripwires, bumps, upsells and improving conversion rate, AOV, etc.
• Social media: High level of understanding how social algorithms work, allowing for effective strategy oversight.
• Design: Eye for design to oversee asset branding and familiar with Canva.
• Home cooking: Preferably healthy recipes and clean ingredients.
• Mindset & communication: Independent, data-driven, detail‑oriented, and proactive. Comfortable with constructive feedback, fast pivots, and asynchronous remote collaboration via Microsoft Teams/email. Strong conversational writing with impeccable grammar that captures the Wholesome Yum voice.
• Remote readiness: Able to self‑manage workload, use and delegate in task management system (ClickUp, Asana, Trello, or similar), and consistently meet Monday–Friday 10 AM–3 PM CT core hours with reliable hardware & high‑speed internet.

Nice to Have Experience:

• AirTable
• Affiliate marketing
• Looker Studio dashboards
• Microsoft Clarity or Hotjar
• Pinterest
• Page builders, such as Elementor or Lead Pages
• Creation of ebooks, printables, and other marketing materials
• Familiar with Maya’s recipes on WholesomeYum.com and Wholesome Yum Foods products
• Marketing‑related degree

ABOUT WHOLESOME YUM

Maya Krampf began Wholesome Yum in 2015 as a healthy recipe blog. Today we’re a team of 9 and reach millions of readers monthly through our recipe site, email, social media, meal planning app, and clean-ingredient, zero sugar food products. Our mission is simple – make healthy eating easy and delicious, and connect personally with readers along the way.

Learn more: https://www.wholesomeyum.com/about/

HOURS

• Full‑time: 40 hrs/week
• Core hours: Monday–Friday, 10 AM–3 PM Central Time; remaining hours are flexible.

BENEFITS

• Paid PTO
• Paid holidays
• Fully remote role with flexible hours outside the core window
• Annual home‑office stipend after 12 months of employment for equipment & workspace upgrades

COMPENSATION

• Varies based on experience and role fit.
• Bonus opportunities may be available.

HOW TO APPLY

Email your resume and a role‑specific cover letter to careers AT wholesomeyum DOT com.

Only candidates located in the United States or Canada will be considered. Due to high application volume, we may not respond to every inquiry; we’ll contact you with next steps if selected.

Job Type: Full‑time

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits:

• Paid time off

Work Location: Remote