Experience Producer

Role Purpose

The Experience Producer is responsible for the full planning and delivery of guest facing experiences at Liwa Village: stage shows, activations, adventure & family zones. You ll ensure programming aligns with strategy & audience, and is culturally resonant, safe, smooth, and on brand. Being a visible leader on site throughout the festival (build, rehearsals, live days, de rig) is crucial. This role suits a high energy, positive team player who supports others and leads by example.

Key Responsibilities

• Lead the development & finalization of the entertainment & experience program ensuring balance across engagement zones.
• Act as the primary POC for vendors/suppliers tied to programming & entertainment.
• Work closely with creative partners & technical teams to ensure readiness & quality.
• Create & maintain a master programming sheet tracking all activities, timings, and stakeholders.
• Secure partnerships & branded activations that boost content & brand value.
• Propose revenue generating ideas: premium activations, new experience formats, content partnerships.
• Be on site throughout the festival to oversee programming delivery across all zones.
• Troubleshoot live issues with operations, security, technical teams.
• Oversee integration of partner activations / branded experiences.
• Collaborate with Operations, Health & Safety, Security teams to align program with crowd flow, site safety & visitor journey.
• Participate in daily briefings; report on zone readiness & programming status.
• Ensure compliance with permits, capacity, safety protocols.
• Oversee audience engagement & manage crowd flow in entertainment & activation zones.
• Support wayfinding, signage, guest communication between zones.
• Supervise daily reporting on program delivery & audience engagement.
• Produce a post event evaluation report: successes, challenges, recommendations.

Required Skills & Experience

• 7 10 years in festival production / live entertainment / large scale event programming.
• Strong creative curation + technical / live show operations background.
• Able to read & cross check tech riders; ensure artist requirements are met.
• Skilled in vendor & partner liaison; working with production crews.
• Experience in operations, safety & security in live audience settings.
• Proven record of developing partnership & revenue driven experiences.
• Exceptionally organized; strong multitasking under pressure.
• Deep cultural awareness of the UAE / GCC event landscape.
• Fluent in Arabic (mandatory).