Expert PPC Digital Marketing Specialist

Location: Karachi (On-site, Work from Office)
Schedule: Night Shift – 8 AM to 5 PM Houston Time (6 PM to 3 AM Karachi Time)
Type: Full-time

About the Role

We are seeking an all-rounder PPC Expert to take full ownership of planning, executing, and optimizing paid advertising campaigns across multiple platforms. The ideal candidate is data-driven, detail-oriented, and capable of managing budgets effectively while maximizing ROI. You should have hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, and other major ad networks—making you a true 360° PPC specialist.

Responsibilities

• Plan, launch, and manage PPC campaigns across Google, Bing, Meta, LinkedIn, and other relevant platforms.
• Conduct detailed keyword research, competitor analysis, and audience targeting.
• Write and test ad copy, creatives, and landing pages for high conversion rates.
• Manage campaign budgets, bidding strategies, and pacing to maximize ROI.
• Monitor performance daily and optimize campaigns for clicks, conversions, and cost efficiency.
• Use tools like Google Analytics, Tag Manager, and Data Studio to track and report performance.
• Perform A/B testing for ads and landing pages to improve CTR and conversion rates.
• Stay updated with the latest ad platform changes, policies, and best practices.
• Collaborate with the SEO and content teams for integrated marketing campaigns.

Requirements

• 3+ years of proven experience managing PPC campaigns end-to-end.
• Deep understanding of Google Ads (Search, Display, Shopping, Video), Meta Ads, LinkedIn Ads.
• Strong analytical skills with experience in conversion tracking, pixel setups, UTM tagging, and retargeting strategies.
• Hands-on experience with budget management for small to large campaigns.
• Proficiency in PPC tools such as Google Ads Editor, SEMrush, Ahrefs, or similar.
• Excellent reporting skills and ability to translate data into actionable insights.
• Ability to work independently during night shift hours (Karachi time 6 PM – 3 AM).

What We Offer

• Opportunity to manage international ad campaigns and large-scale budgets.
• A results-driven role with high ownership and visibility.
• Collaborative environment with room for experimentation and growth.

Job Type: Full-time

Pay: Rs40,000.00 - Rs100,000.00 per month