F & B Marketing Manager

Job Title: F&B Marketing Manager
Location: Riyadh, Saudi Arabia
Industry: Food & Beverage
Job Type: Full-Time

Job Summary:

We are seeking a creative and results-driven F&B Marketing Manager to lead and implement effective marketing strategies that drive brand awareness, footfall, and revenue growth for our food and beverage operations in Riyadh. The ideal candidate will have a strong background in F&B marketing, a deep understanding of local market trends, and a passion for food culture.

Key Responsibilities:

• Develop and execute innovative marketing strategies and campaigns for F&B outlets.
• Plan and oversee digital marketing initiatives, including social media, content creation, SEO/SEM, and influencer marketing.
• Coordinate with chefs, restaurant managers, and creative teams to craft compelling promotions and seasonal offerings.
• Manage brand identity and ensure consistency across all customer touchpoints.
• Organize and manage events, tastings, and partnerships to enhance brand visibility.
• Monitor market trends, customer preferences, and competitor activity to identify growth opportunities.
• Analyze campaign performance, customer feedback, and sales data to optimize marketing efforts.
• Build and maintain strong relationships with media, agencies, and vendors.
• Oversee marketing budget, ensuring effective allocation and ROI.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• Experience in F&B marketing, preferably within the GCC region.
• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing, analytics tools, and social media platforms.
• Excellent communication skills in English and Arabic.
• Creativity, leadership qualities, and the ability to work under pressure.
• Familiarity with the Saudi Arabian food scene and consumer behavior.

Job Type: Full-time