Marketing Manager – F&B

Job Summary:
The Marketing Manager – F&B is responsible for developing and executing marketing strategies to enhance brand visibility, drive customer engagement, and increase sales for F&B outlets, products, or services. The role requires a strong understanding of the F&B industry, consumer trends, and competitive landscape.

Key Responsibilities:

• Develop and implement marketing strategies specifically for F&B products, outlets, and promotions.
• Plan, execute, and monitor marketing campaigns across digital, social media, print, and in-store channels.
• Conduct market research, customer surveys, and competitor analysis to identify trends and opportunities in the F&B sector.
• Collaborate with operations and sales teams to create promotional offers, events, and campaigns that drive footfall and revenue.
• Oversee branding, messaging, and communication to ensure consistency across all F&B platforms.
• Manage social media accounts, content creation, influencer collaborations, and public relations activities.
• Track campaign performance, analyze data, and optimize marketing strategies to improve ROI.
• Lead and mentor the marketing team, coordinating with external agencies or vendors as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3–5 years of marketing experience in the F&B industry, with at least 2 years in a managerial role.
• Strong knowledge of F&B marketing trends, customer preferences, and industry regulations.
• Proficiency in digital marketing, social media, email campaigns, and content marketing.
• Excellent communication, leadership, and project management skills.
• Creative mindset with the ability to design innovative campaigns that resonate with F&B consumers.

Key Competencies:

• Strategic marketing planning for F&B
• Brand management and promotion
• Team leadership and collaboration
• Analytical and data-driven decision making
• Creativity and customer-centric thinking

Working Conditions:

• Office-based with occasional visits to F&B outlets or events.
• May require flexible hours during campaigns, product launches, or seasonal promotions.

Job Types: Full-time, Permanent

Application Question(s):

• How many years of marketing experience do you have in the F&B industry
• Are you able to join immediately
• Current and Expected Salary