Facebook Ads Manager

Job Title:

Senior Facebook (Meta) Ads Manager – Performance Marketing

Experience Required:

4+ Years (Hands-on experience with Meta Ads)

Location:

Gurugram / Delhi NCR (On-site / Hybrid – as applicable)

Job Type:

Full-Time

Job Summary:

We are looking for a results-driven Senior Facebook (Meta) Ads Manager with 4+ years of proven experience in managing high-budget performance campaigns. The ideal candidate should have deep expertise in lead generation, conversion optimization, audience strategy, and scaling profitable campaigns, preferably in real estate or high-ticket industries.

Key Responsibilities:

• Plan, create, manage, and scale Facebook & Instagram ad campaigns
• Handle high-budget lead generation & conversion campaigns
• Build and optimize custom, lookalike & retargeting audiences
• Create funnel-based campaign structures (Cold → Warm → Hot)
• Analyze campaign performance and optimize CPL, CPA & ROAS
• Write and test ad copies, creatives, headlines & CTAs
• Perform A/B testing on creatives, audiences, placements & formats
• Work with design & content teams for high-converting creatives
• Track events using Meta Pixel, CAPI & lead forms
• Generate daily, weekly & monthly performance reports
• Stay updated with Meta policy updates, algorithm changes & new features
• Coordinate with sales teams to improve lead quality

Required Skills & Qualifications:

• 4+ years of hands-on experience in Facebook / Meta Ads
• Strong understanding of Meta Ads Manager & Business Manager
• Experience with lead generation, traffic, conversions & retargeting
• Solid knowledge of Meta Pixel, Conversion API & tracking
• Expertise in performance marketing metrics (CPL, CPA, CTR, ROAS)
• Experience with high-ticket lead generation (Real Estate preferred)
• Ability to manage multiple ad accounts & campaigns simultaneously
• Strong analytical & decision-making skills

Preferred Qualifications (Plus Point):

• Experience in Real Estate / Infrastructure / Property Marketing
• Knowledge of Google Ads & landing page optimization
• Experience working with CRM & lead management systems
• Ability to scale campaigns from low to high budgets profitably

What We Offer:

• Competitive Salary (Best in Industry)
• Performance-based incentives
• Opportunity to manage large ad spends
• Growth-focused work environment
• Long-term career opportunities

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person