Female Sales Campaign Manager

Position: Female Sales Campaign Manager
Location: Karachi, Pakistan— Office-based
Employment type: Full-time
Reports to: Head of Sales / Commercial Director/ Marketing Manager

Role summary

The Sales Campaign Manager designs, executes and measures sales-driven marketing campaigns that grow revenue, accelerate distributor adoption, and support the field sales team. This role blends strategic planning, cross-functional coordination, CRM/marketing automation execution, and performance analysis to convert demand into pipeline and closed deals.

Key responsibilities

• Develop and own multi-channel sales campaigns (email, field enablement, distributor promotions, inbound nurture, telesales plays) aligned to product, regional, and seasonal priorities.
• Coordinate campaign planning with Sales, Product, Marketing, and Customer Service to define goals, target segments, offers, and KPIs.
• Build and execute campaign workflows in CRM and marketing automation platforms; manage lists, lead scoring, and handoff to sales.
• Produce campaign assets: sales playbooks, email sequences, distributor toolkits, one-pagers, and in-market promotional materials.
• Proficiency in MS Office (Word, Excel, Outlook);
• Ability to draft emails to prospective business partners and emails requesting the distributorship for the products of established foreign companies.
• Track campaign performance (lead generation, conversion, pipeline value, deal velocity, revenue contribution) and produce actionable reports.
• Run A/B and lift tests to optimize offers, messaging, and channel mix.
• Manage ROI calculations.
• Capture and surface customer & distributor feedback for product and commercial teams.

Required qualifications & experience

• Bachelor’s degree in Business, Marketing, or related field — or equivalent experience.
• 1–2 years experience running B2B or channel sales campaigns
• Hands-on experience with CRM / marketing automation platforms (Salesforce + Pardot/HubSpot/Marketo or similar).
• Strong commercial judgement and ability to translate targets into campaign tactics.
• Excellent written and verbal communication and ability to create clear sales enablement materials.
• Analytical proficiency — comfortable with Excel and campaign reporting to measure ROI.
• Organized, detail-oriented, and capable of managing multiple campaigns simultaneously.

Preferred skills

• Experience working with distributor networks, trade channels, or contractor audiences.
• Familiarity with promotional mechanics and rebate programs.
• Basic knowledge of digital paid channels and lead attribution models.
• Project management or campaign planning certification is a plus.

Competencies & attributes

• Collaborative and customer-focused — builds strong cross-functional relationships.
• Results driven — measures impact and iterates quickly.
• Confident presenter and trainer for internal sales teams.
• Comfortable with ambiguity and able to prioritize for commercial impact.
• Upholds high ethical standards and commercial compliance.

Success metrics / KPIs (examples)

• Campaign-sourced pipeline value and closed revenue.
• Lead conversion rate (MQL → SQL → Opportunity).
• Campaign ROI and cost per qualified lead.
• Time-to-follow-up by sales on campaign leads (SLA compliance).

Job Type: Full-time

Experience:

• Email Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person

Application Deadline: 01/10/2025