Female Social Media Manager

Industry: Construction / Real Estate
Company: Mustafa Developers
Location: DHA-2, Islamabad
Salary: Market Competitive (Based on Experience)

Mustafa Developers is seeking a creative and result-oriented Female Social Media Manager with prior exposure to the construction or real estate industry to manage and grow our digital presence.

Education

• Bachelor’s degree in Marketing, Media Studies, Mass Communication, Business, or a related field
• Relevant certifications in Digital Marketing or Social Media Management will be an added advantage

Experience

• Minimum 2–4 years of hands-on experience as a Social Media Manager
• Mandatory experience in construction, real estate, or property development sector
• Proven track record of managing brand pages and running paid campaigns

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals
• Manage daily posting, scheduling, and engagement across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Create content calendars focusing on ongoing projects, site progress, launches, and promotions
• Coordinate with site, sales, and marketing teams to gather accurate content
• Plan and manage paid social media campaigns and analyze performance metrics
• Monitor trends, audience insights, and competitor activities
• Maintain brand voice and ensure consistency across all platforms

Skills Required

• Strong content planning and storytelling skills
• Excellent understanding of real estate/construction marketing
• Knowledge of Meta Ads, analytics, and reporting
• Creative mindset with strong communication skills

Job Type: Full-time

Work Location: On the road