Female Social Media Specialist and marketing

we need social media content creator for beauty salon and cosmatic to do plan, produce, and publish engaging content tailored for various social media platforms (like Instagram, TikTok, Facebook, etc.) to connect with an audience and achieve specific goals—such as brand awareness, community building, or sales.

Here’s a breakdown of key responsibilities:

• Content Creation
• Write captions, create graphics, shoot videos, take photos, or design posts.
• Align content with brand tone, message, and goals.
• Strategy & Planning
• Develop content calendars and plan campaigns around product launches, holidays, trends, etc.
• Use analytics to understand what content performs best.
• Platform Knowledge
• Understand the formats and trends for each platform (e.g., Reels for Instagram, short videos for TikTok).
• Optimize content (using hashtags, tagging, formatting) for each platform.
• Engagement
• Interact with followers through comments, DMs, and shares.
• Build community and increase engagement.
• Collaboration
• Work with graphic designers, videographers, marketers, or influencers when needed.
• Analytics & Reporting
• Monitor performance metrics (likes, shares, reach, engagement).
• Adjust strategies based on data.

KPIs to Measure PerformanceThese depend on the brand’s goals, but common KPIs include:Engagement MetricsGrowth MetricsConversion MetricsContent Output & Quality

• Likes, comments, shares, and saves
• Engagement rate (Engagements ÷ Followers × 100)
• Video views and watch time
• Follower growth rate
• Reach and impressions
• Profile visits or website clicks
• Leads generated
• Sales or sign-ups from social content
• Link clicks (e.g., in bio, swipe-up, stories)
• Number of posts/videos created per week/month
• Adherence to content calendar deadlines
• Creativity and originality in concept execution

Job Types: Full-time, Part-time

Pay: AED2,000.00 - AED10,000.00 per month