Field Marketing Specialist

Koinz is looking for a highly energetic, proactive, and execution-focused Field Marketing Specialist to expand our on-ground presence across the Saudi market.
This role is ideal for someone who thrives outside the office, understands Saudi culture and customer behavior
deeply, and enjoys bringing a brand to life in the real world. You will lead offline marketing initiatives, manage physical marketing materials, execute creative activations, support partner onboarding, and build strong relationships with on-ground partners. This role demands strong communication skills, cultural fluency, and a hands-on, “let’s get it done” mindset.

Key Responsibilities

On-Ground Marketing Execution

• Plan, coordinate, and execute offline marketing initiatives across Riyadh and Khobar.
• Distribute, install, and maintain in-store marketing materials across partner locations.
• Ensure all offline touchpoints are consistently aligned with Koinz brand standards.

Activations & Events

• Develop creative activation concepts tailored to Saudi audiences.
• Lead full-cycle execution of events: planning, logistics, vendor coordination, setup, and on-site

operations.

• Plan & execute engaging, high-impact activations that strengthen Koinz’s presence and

customer connection.

Partner Onboarding & Training

• Onboard new partner brands to the Koinz platform.
• Train store staff on how to use Koinz tools, engage customers, and activate promotions.
• Conduct regular store visits to support partners and maintain strong relationships.

Community & Relationship Building

• Build trusted relationships with partners, vendors, mall management, event organizers, and

community groups.

• Identify collaboration opportunities that can drive brand visibility and adoption.

Market Insights & Cultural Understanding

• Stay plugged into Saudi consumer habits, cultural nuances, regional differences, and emerging

offline trends.

• Gather on-ground insights and feedback directly from customers and stores.
• Monitor competitive offline activity and share recommendations to stay ahead.

Reporting & Performance Tracking

• Track the performance of campaigns, activations, and distribution efforts.
• Prepare weekly field reports with insights, challenges, and recommendations.
• Monitor KPIs such as reach, engagement, store compliance, partner satisfaction, and ROI.

Cross-Functional Alignment

• Work closely with Marketing, Partnerships, and Operations teams to ensure offline and online

efforts move in sync.

• Collaborate with designers, content teams, and agencies to localize marketing materials when

needed.

Qualifications & Skills

• Experience in field marketing, offline activations, events, or similar roles.
• F&B or consumer-facing industry experience is a plus.
• Strong communication and interpersonal skills, with full fluency in Arabic and English.
• Energetic, active, and comfortable with daily field work and in-person interactions.
• Highly organized with strong project management skills.
• Creative thinker with the ability to develop engaging on-ground ideas.
• Deep familiarity with Saudi culture, traditions, and consumer behavior.
• Bachelor’s degree in Marketing, Business, Communications, or related fields is a plus.
• Willingness to travel across the Kingdom when required.
• Self-motivated, resourceful, and passionate about building a brand from the ground up.

What We Offer

• Competitive salary and benefits.
• The opportunity to work in a high-growth, fast-paced tech startup.
• Career development and progression opportunities.
• A collaborative, energetic, and impact-driven culture.

kSH7pKSQQL