Field sales executive

Job Purpose

➢ Provide guidance to the customers at their residence by exploring various product & finish options after site inspection & evaluation

➢ Co-ordinate and supervise the execution of painting work at the customer sites through panel of appointed contractors as per asian

paints recommended guidelines

➢ Provide in-store consultancy to walk-in consumer in the Ezycolour Kiosk

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10

responsibility areas)

Key Performance Indicators

Main Responsibilities:

▪

ECA will be allocated at local dealer counter.

▪

The ECA is to approach the consumers who walk-in to the store and inquire about their painting

requirements.

▪

The consumers who already have a contractor for executing the painting job need to be pitched only

the Color Consultancy/Color Visualization/ Royale Play Design/ Stencil/ Signature/ Ext. Wall Art

on the Ezycolour Kiosk / Booklet and taken through it.

▪

The consumers who don’t have a contractor for executing the painting job need to be pitched the

Paint Right Service apart (from Color Consultancy/Color Visualization on the Ezycolour Kiosk).

▪

As part of the Paint Right Service, the ECA needs to visit the consumer at his house at the

appointment date & time.

▪

On the first visit, the ECA is to do Site Evaluation and Site Measurement using the Paint Right

Evaluation Kit, fill the Site Evaluation & Site Measurement formats and hand them over to the

consumer.

▪

Post the same, the ECA is to provide Product Consultancy based on the Site Evaluation. Up selling

(Special Effects, Luxury Emulsions) and Cross Selling (Smart Care, Wood finishes) would be the

priority in Product Consultancy.

▪

After product consultancy, the ECA shows the profiles of Ezycolour Trained Contractors along with

their contact numbers OR pitches the Complete Painting Service as per the Dealer Capability.

▪

In case the consumer wants to go for Complete Painting Service, the ECA can show the Rate Card,

the Terms & Conditions of the Service and ask the consumer to speak with the dealer for taking it

forward.

▪

ECA has to do the recce, track and maintain potential upcoming painting sites and consumer details

nearby his local shop

▪

The ECA will visit the consumer house for Site Supervision at least once or more (as agreed upon

with the dealer) while the site is in Work-In-Progress stage. There might be a final Site Closure visit

after the completion of work (as agreed upon with the dealer).

▪

The ECA will have to fill the Daily Work Report for every day of the week and share the same

with the Team Leader every Saturday without fail.

Other responsibilities:

▪

Daily updates of all activities on the CA app

▪

Co-ordinate with contractors and ensure their attendance in all contractor training programs

organized by asian paints.

Scope of Work

a) Financial Scope (Range of

financial spend):

• Finalisation of painting estimates as per rate cards and in consultation with store owner.

• Timely collection and immediate reporting of any deviations in pre-decided payment schedule

• Cash handling by CA is strictly not allowed

b) People Management Scope

(Range of no. of Direct/ Indirect

• Appointment of contractors from the panel for execution of painting work at customer site

• Supervision to ensure adherence to Asian paints recommendation systems and procedures.

Job Types: Full-time, Permanent, Fresher

Pay: ₹18,853.98 - ₹20,601.00 per month

Benefits:

• Health insurance

Education:

• Bachelor's (Required)

Work Location: In person

Expected Start Date: 24/02/2026