Founder's Office- Marketing Generalist

ABOUT CURIOBOAT

SpaceBoat recently launched CurioBoat (CURIO) - neighborhood activity centers. () ()

In this era of marks-driven ed-tech, we believe in interest-driven, activity-based learning experiences that are best delivered in a physical / blended setting. We want to create a safe place for a learner to explore endlessly, fail fearlessly, and meet like minded people who are ready to support each other’s growth journey.

We tie up with new-age education and community entrepreneurs that have a specialized research-based curriculum from across the globe and help them grow their offline/blended presence in several neighborhoods. Sample Curriculum Partners:

• Sportybeans - multi-sport program for children (aged 3-8 years) -
• Kide Science, a Finland-based after-school STEAM program for preschool and primary school children between the ages of 3 and 8 years, has been awarded among 100 global education innovations. -
• Nutspace - reading and storytelling program for 3-8 yr olds -
• GetLitt - reading and creative writing program for 6 to 14 yr olds
• Pipeline Program Collaborations: We will be adding more programs to launch on Curio.
• Nature Exploration: Nature based discovery and sensory exploration
• Makers Lab: Hands-on STEAM experiments
• Art Studio: Process-driven art and Craft session
• Play Program: Game-based learning experiences
• Geography Program: Discovering people, places, and maps
• Time Traveller Adventure: Building cultural awareness and historical perspective
• Civics Program: Exploring community, ethics, and individual rights
• Tales of mythology: Bringing storytelling, fables, and folklore to life
• LEGO Program: Creative building and engineering with LEGO bricks

RESPONSIBILITIES:

You will be working largely with all product teams on the company, managing their marketing and ensuring a steady flow of customer leads for their products. You will also be responsible for converting those leads into paying customers

Primary Responsibilities (60-65% of your time)

• Marketing:
• Social media management - manage the social media properties - Facebook, Instagram and blog, for the company’s products
• SEO - ensure that the company product pages show up amongst the first 3 links for different google keywords
• Facebook ads - Design and launch marketing campaigns on Facebook and Instagram
• Google ads - Create landing pages and launch google ad campaigns for the different products of the company
• Offline events - Run marketing events in RWAs, spreading the word about Curio and Lokus workshops and courses
• PR tie ups - Tie up with news sites and blogs to write articles and get the company featured
• Newsletter - create and manage the newsletters for the different company product customer lists
• Collateral design - create the designs using Canva
• Campaign design - design omni-channel marketing campaigns for different products on the company
• Decide and optimise marketing budgets between different channels for different products
• Design
• Create social media posts, reels, etc
• design website page mockups, layout, illustrations, and icons
• design marketing campaign flyers, posts, collaterals for both digital and offline campaigns
• UX/UI - Design the paper to hi-fidelity prototypes of our SpaceUser, Learner, SpacePartner, ContentPartner, Sales team apps
• Spacial Design - design the look and feel of our SpaceBoat / CURIO rooms and common areas
• BD/Sales Support: Work with the Sales, BD and Partnerships team to optimise copywriting, marketing and conversion funnel

Secondary Responsibilities (35-40% of your time)

• Facilitation - be a facilitator for at least one or two of our several programs
• New Initiatives, New Product Launches and New Neighbourhood launches
• Collaborate with other teams / members of the company to fill-in at times of emergency
• Taking care of new initiatives in the company, that do not have a team as yet
• Help launch new programs and new neighbourhoods
• Experiment with a course / workshop repository of 24 hours that can be delivered on SpaceBoat/Curio/Lokus

WORK TIMINGS

• Full time only.
• For people with at least 6 months of prior work experience or relevant internships
• Work timings are a minimum of 5.5 days a week: Monday to Saturdays 9:30am to 7:30pm + Sun - 9:30am-2:30pm
• This role closely shadows the founder. Timings often extend beyond this. 65-75 hr work weeks are normal in this role.
• Minimum commitment required: 2 years

OTHER LOGISITICAL CONSIDERATIONSWork from Office

• This role requires the candidate to work from our office in South Delhi. No exceptions.

Personal vehicle

• All applicants are required to have a personal vehicle for this role

Laptops:

• All applicants are required to have a laptop. If you do not have a laptop, arrange a laptop or rent for yourself.

SALARY / STIPEND

• To be discussed with you on call.

Job Type: Full-time

Pay: ₹8,853.97 - ₹32,179.62 per month

Work Location: In person