Franchise Sales Manager

Join our team as a Franchise Sales Marketing Manager!

Are you passionate about helping others? Do you excel in a fast-paced, collaborative, and fun environment? Port of Subs is seeking a highly experienced, results-orientated Franchise Sales Marketing Manager to join our team!

About the Role

The Franchise Sales Marketing Manager will be responsible for developing and executing marketing strategies to attract and engage potential franchisees. This role involves creating targeted marketing campaigns, managing lead generation initiatives, and collaborating with the franchise sales team to support the growth of the franchise network. The ideal candidate will have experience in franchise marketing, a strong understanding of digital and traditional marketing tactics, and a proven track record of driving franchise sales.

What You’ll Achieve

· Create and implement comprehensive marketing strategies to promote franchise opportunities and attract high-quality franchise candidates. Develop marketing plans that align with the company’s growth objectives and brand positioning.

· Design and execute lead generation campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising. Optimize campaigns to generate qualified leads and increase franchise inquiries.

· Oversee the planning, execution, and analysis of marketing campaigns targeted at potential franchisees. Monitor performance metrics, adjust strategies as needed, and report on campaign effectiveness.

· Develop engaging marketing materials, including brochures, presentations, website content, and social media posts, to effectively communicate the benefits of franchising with Port of Subs. Ensure all content is aligned with the brand’s messaging and standards.

· Collaborate with the franchise sales team to support recruitment efforts. Provide marketing insights and materials to assist in converting leads into franchisees. Participate in franchise sales meetings and provide updates on marketing activities and outcomes.

· Conduct market research to identify trends, opportunities, and competitor activities. Analyze data to inform marketing strategies and make data-driven decisions to enhance franchise recruitment efforts.

· Assist with the organizing and managing franchise recruitment events, such as Discovery Days, webinars, and trade shows. Coordinate logistics, promote events, and ensure a positive experience for prospective franchisees.

· Maintain consistency of the brand’s image and messaging across all marketing channels. Ensure that all marketing materials and communications reflect the company’s values and enhance its reputation in the franchise community.

· Develop and manage the marketing budget for franchise sales activities. Track expenditures, assess return on investment (ROI), and ensure effective use of marketing resources.

· Monitor and report on key performance indicators (KPIs) related to franchise sales marketing efforts. Provide regular updates to senior management and recommend improvements based on performance data.

· Additional duties as assigned.

Knowledge and Skills You’ll Need to Bring

· College degree and/or relevant work experience in business, digital engagement, marketing or related field.

· Two (2) or more years’ experience in digital marketing, preferably within the quick service restaurant industry or franchise operations.

· Proficient in Microsoft Office (Word, Outlook, Excel, and PowerPoint).

· Experience with managing multi-channel campaigns and supporting franchise networks is a plus.

· Proficient in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software).

· Strong understanding of SEO, SEM, and web analytics.

· Excellent writing, editing, and communication skills.

· Ability to create and manage content across various digital channels.

· Experience with email marketing campaigns, including segmentation, automation, and performance tracking.

· Strong analytical skills and experience interpreting data to drive decision-making.

· Creative thinking and problem-solving abilities.

· Ability to work independently and collaboratively in a fast-paced environment.

· Positive attitude and the ability to build positive relationships with franchisees, third-party business partners, and colleagues.

Work Environment

· This position reports to the VP of Franchise Sales.

· This is a full-time, exempt role with benefits, offering the flexibility to work primarily from a remote location with travel to onsite conferences, meetings, and training based on the needs of the business.

· Ability to travel 50% of the time.

· Able to work evenings, weekends, and holidays as needed.

Physical Demands

· Able to operate a computer and other office equipment.

· Ability to maintain a stationary position for up to 10 hours.

· Ability to stand for up to 10 hours.

· Ability to lift on a regular basis up to 50 pounds.

· Capable of performing a variety of movements including pushing, pulling, twisting, reaching, bending, and kneeling for up to 8-10 hours.

Pre-Employment Requirements

· Must pass a conditional post-offer background check.

· Must have a valid Driver’s License.

· Must have valid vehicle insurance.

Why Join Our Team?

At Port of Subs, joining our team means working under top-level executive leadership in a dynamic and supportive environment. You will have the opportunity to be influential every day, make a real impact, and enjoy long-term growth potential. We offer a hybrid, casual work environment that fosters both advancement and excellence.

Additionally, we offer a robust, comprehensive benefits package that includes:

· Competitive salary!

· Generous paid time off plan!

· Medical, dental and vison benefits!

· Flexible Spending Accounts (FSA) to include Healthcare and Dependent Care!

· Company-paid life insurance!

· Short-term and long-term disability!

· 401k with company match!

· Employee Assistance Program (EAP)!

· And many other perks!

Our Values

At Port of Subs, we are committed to driving positive change, fostering a strong sense of community, inspiring those around us, and always doing what’s right. Our core values, outlined below, are the foundation of our culture and make Port of Subs an exciting place to work. Come join us – our energy is contagious!

· Vision: Changing lives, one sub at a time

· Mission: Creating delicious subs to deliver joy and unite communities, as we spread the sub love worldwide!

· Core Values:

o Make it Great: We're dedicated to providing exceptional subs, top-notch service, and memorable experiences.

o Inspire Others: We lead with passion, foster creativity, and encourage our teams to strive for excellence every day.

o Do What's Right: We have integrity, and value being reliable and consistent, and always putting our customers and community list.

o Create a Community: Together, we'll continue to build meaningful connections and make a lasting impact in the communities we proudly call home.

o Everybody Wins! Doing what is right during that moment. Have each other's back. Take care of our customers and each other.

Meet Port of Subs

Port of Subs is a dynamic and successful franchise with nearly 50 years of history in serving top-quality sandwiches, salads, and catering services. Renowned for our fresh, sliced-to-order sandwiches, we pride ourselves on offering premium meats and cheeses, fresh-baked breads, and zesty dressings and spices. Our diverse menu features everything from our famous sub sandwiches and signature hot subs to specialty wraps, fresh salads, breakfast favorites, delicious desserts, and refreshing beverages. We’re dedicated to providing an unforgettable dining experience that keeps our customers coming back for more.

But our commitment goes beyond great food and exceptional service. At Port of Subs, we are deeply invested in supporting our communities. We actively sponsor local events, partner with schools and organizations, and contribute to charitable causes. Giving back is integral to our values and culture, and we believe it is the cornerstone of our success.

Since adopting the franchise model in 1985, Port of Subs has grown into a leading name in the quick-service restaurant industry. In 2023, we gained further momentum with the support of Area 15 Ventures, led by Dave Liniger, co-founder and former CEO of RE/MAX. Leveraging our strong legacy, core values, and proven business model, Liniger and his team are accelerating our growth and expanding the Port of Subs brand into new neighborhoods. As we continue to thrive, we are excited to bring the unique taste of Port of Subs to even more communities, building meaningful connections and making a positive impact where we operate.

Compensation

The compensation range for this position is $65k-$70k annually and will be determined based on experience and demonstrated success.

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience:

• quick service franchise sales: 2 years (Required)

Work Location: Remote