Full Stack Digital Marketer

Full Stack Digital Marketer (STEM Graduates Only)🌐 About Cathoven

Cathoven scores the writing and speaking of language learners, finds weak points, and gives targeted feedback to improve.

• Used by language teachers at Columbia, Berkeley, and Cambridge.
• Ranked #2 AI in Education by QS, right after Duolingo.
• Cited in 40+ academic papers.
  
  

🧭 Role Overview

We’re looking for a full-stack digital marketer who can plan, build, and manage all growth channels with full ownership of analytics and performance tracking. You’ll take full ownership of the funnel: from first touch to conversion to retention. This role is best for someone analytical, technical, and hands-on, who wants to run experiments and build systems that scale.

🔧 Key Responsibilities

• Own Growth Strategy: Plan, design, and execute multi-channel strategies (SEO, content, email, referral loops, landing pages) aligned directly with company objectives.
• Experimentation & Optimisation: Quickly test and iterate marketing ideas. Analyze results to discover scalable growth opportunities, then turn them into repeatable processes.
• SEO & Content: Conduct keyword research, structure content effectively, track performance, and consistently improve organic rankings.
• Email & Lifecycle Marketing: Build value-driven drip campaigns and newsletters that nurture leads, boost engagement, and drive referrals.
• Analytics & Reporting: Set up and manage analytics tools. Regularly measure funnel performance, interpret data, and share actionable insights for growth decisions.
• Collaboration: Collaborate with product and development teams to deliver consistent value and maintain clear, unified messaging.
  
  

✅ Requirements

• Degree in Science, Technology, Engineering, or Mathematics required.
• 2+ years hands-on experience in digital marketing or growth.
• Comfortable designing experiments, quickly interpreting data, making rapid adjustments, and taking ownership of outcomes.
• Practical knowledge of SEO, email marketing tools, analytics platforms (like Posthog), and content management systems.
• Proactive and able to solve problems independently, continuously seeking smarter, more efficient ways to reach objectives.